DMA Central


America’s Internet Habits: Where You’re Going Online

America loves the Internet. And newly released statistics are giving us a pretty good idea about what Americans love doing online. The data below was gathered by Nielsen, Alexa and other media research firms and covers the 2009-2010 time period. It’s no surprise where and how Americans spend their time online:

What You’re Doing Online:

  1. Most Visited: FaceBook (social network – more than 900 million hours)
  2. Most Played: FB’s CityVille (online game – 400 million hours)
  3. Most Used: Yahoo! Mail (email – 350 million hours)
  4. Most Visited Destination: Yahoo! (150 million hours)
  5. Most Instant Messages: Windows Live (140 million hours)
  6. Most Viewed: YouTube Watching Videos/Movies (130 million hours)
  7. Most Searched: Google (search tools and more – 120 million hours)
  8. Most Viewed Classified Ads & Auctions: (100 million hours)


Just The Stats
Examining the numbers, you can’t help but be struck at the dominance of social networking activities which more than doubled the amount of hours spent on the next closest category, online games. Back-up statistics show that FaceBook charted a whopping 43 percent gain in share time between 2009 and 2010. Not only that, but the most popular online game belonged to FaceBook, too. Its Cityville game has the largest number of online participants, with nearly 89 million active users (although that statistic includes international users).

The other stand-out among the statistics was YouTube, which is clearly how most Americans are now watching video clips. Charting a 12 percent share growth during 2009-2010, each month YouTube users view an estimated 700 billion clips, according to this new data.

It should be noted that not all category leaders saw increases in their market share during the time period studied. For example, the data suggests that Yahoo! Mail actually lost 28 percent of its market share during 2009-2010. Similarly, Yahoo!’s share of the Portals category decreased 19 percent, while Windows Live dropped 15 percent of its share of the Instant Messaging category.

The Top Five Websites (2009-2010):

  1. YouTube (500 million)
  2. Windows Live (330 million)
  3. FaceBook (132.5 million)
  4. Yahoo! Mail (72.5 million)
  5. Amazon (65 million)


Online media continues to dominate the attention of Americans. For an industry that’s rapidly growing by the hour, the creative and well-trained digital media professionals who design, create, code and develop web content have their work cut out for them. About to enter the workforce? If you’re looking for a place to build a successful career, start by taking advantage of the Internet.


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posted by DMA Jordan in News Blog,Web Development and have No Comments

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