It’s the pop culture event of the year. When Hollywood and the comic-book and toy industries roll out the upcoming slate of movies, TV shows and toys. For a week in San Diego (July 21- 24), comic book fanboys (and fangirls) collide with superfans at the 2011 San Diego Comic-Con.
It wasn’t always about movies, toys and TV shows. Once Comic-Con was only about comic books. Thirty-five years ago, the only movie that Hollywood marketeers were promoting here was an unknown film called Star Wars. And that was from a folding table where George Lucas’ marketing manager was selling Star Wars posters for $1.75. (Those same posters go for around $3,000 on eBay…) This year, Lucas’ company will be promoting Star Wars: The Complete Saga on Blu-ray. Comic books however, are making making noise this year, too.
This September, DC Comics plans to restart its entire comic line-up of superheroes. The entire DC Universe will essentially get rebooted back to Issue No. 1. Gasp. Fans have come out against the reboot – and it’s easy to see why. Marvel pulled a similar trick a few years back and their faithful fans revolted, too. Ultimately, the uproar convinced Marvel to continue publishing the regular lines. For comic-book fans, throwing out everything you’ve come to know before is a serious issue.
The announcement has sent shock waves throughout the industry. The matter is of such importance that several different Comic-Con panel discussions from Day One will be devoted to the subject. Expect a big turnout for Thursday’s 12:45PM panel, with DC’s Grant Morrison. Likewise, that same day, the 2:00PM panel with DC Editor-in-Chief Bob Harras and DCU Executive Editor Eddie Berganza. For rival Marvel Comics, they’ll be joining Sony Pictures in pitching the superhero reboot – The Amazing Spider-Man, starring Andrew Garfield (The Social Network).
Sony will also exhibit the much-anticipated remake of the Arnold Schwarzenegger sci-fi actioneer Total Recall, now starring Colin Farrell. There’s also a new Twilight and plenty of other big-screen blockbuster surprises. Last year, a few of the highlights included unannounced appearances by Will Ferrell to promote his superhero tale, Megamind, and an extremely rare appearance by Harrison Ford to promote this summer’s Cowboys & Aliens.
Making Money with Comics
This year’s Comic-Con show has as much to celebrate as to promote; in addition to showcasing new and ultra-creative comics and graphic novels, this year’s show is celebrating the comic culture’s greatest influence on American pop culture. Never before has the local Cineplex been so dominated by superhero movies; never have comics been received with as much critical appreciation as they are now.
Careers in comic books and other types of creative media are easy to pursue. In fact, there have never been as many opportunities to explore a talent for creating content for comic-books and/or cartoons. Information about breaking into the comic-book industry can be found online or you could spend a week this summer learning from a professional comic-book or cartoon creator at a digital media camp to learn how to create comics. Know how to tell a story with words and pictures? Then share your ideas and help create the superheroes of tomorrow.
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