Like the dodo bird (pronounced dough-dough), discs are soon going to be extinct – at least if Apple has anything to do with it. A longtime technology innovator, Apple continues to move away from physical media, such as the discs used for DVDs and CDs. For instance, Apple recently announced that its Mac Mini and MacBook Air models would not include an optical/DVD drive. And we’re sure you’ve already heard of iTunes and the App Store…
The fabled dodo bird, whose modern-day relatives include pigeons and doves, became extinct before 1700.
With the introduction of “The Cloud,” tablets and digital downloads are becoming the way to get your media. And as digital downloads take over, optical drives and other physical media-delivery systems continue to lose their foothold in the technology marketplace. Netflix, Hulu and iTunes are each implementing streaming-video delivery of movies and TV shows.
Digital Downloads are the Future
Apple has declared war on discs and it doesn’t take a genius to see why. For consumers, digital downloads represent a more convenient and less bulky solution.
Digital media can be easily moved between different devices, so no longer do consumers have to tote around a bookcase full of discs. Even software applications are now being delivered digitally. For example, take the latest version of Final Cut Pro X. It is only available from the Apple Store and then by download only. The same goes for the physical version of Apple’s Mac OS X Lion; it’s available only on a USB thumb drive, and not on disc. Rumors are already starting to circulate that Apple has already ceased supporting discs, and that next-generation Apple software will only be available via download through the App Store.
Apple has been pushing early adoption of better and simpler technology for years. In 1998, it introduced the first iMac, which came without a floppy drive. And just try to find a USB port on the iPad. In other words, get ready for a disc-less future…because it’s almost here.
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