It’s been a long time coming, but Flash is finally available for Apple iOS devices. FINALLY – iPhone and iPad users can access content using Adobe’s Flash application. Adobe made the announcement at the IBC trade show in Amsterdam.
Traditionally, Apple has not embraced Flash. In fact, retiring CEO Steve Jobs has been openly critical of Flash. There are several theories as to why. Nonetheless, the new features in Flash 4.5 (in addition to delivery to iPad and iPhone) include integrated content protection and on-demand stream packaging.
Back in a Flash
For people who want to stream media online, Flash 4.5 gives users the ability to work across platforms, whether it’s Apple iOS operating system, Android, or RIM’s Playbook. However with a price tag of $995, Adobe Flash Media Server isn’t within the range of the casual user, it’s more in line for publishers who are looking to deliver content using it.
At the Amsterdam tradeshow, Adobe also unveiled Flash Access 3.0, which works in conjunction with the software to provide content protection and a monetization solution. The new version lets content providers securely deliver content, regardless of the type of device end users are using. Flash Access 3.0 supports mobile devices like smartphone and Android tablets.
In addition, Flash Access 3.0 enables scalable license delivery on a grand scale so content providers can deliver multiple channels of content potentially to millions of users. Flash Access also supports various industry standards, such as UltraViolet, which lets users create video libraries and access them across with different devices. The new software will be a huge asset to Flash app developers and content providers.
Why Does Apple Hate Flash?
While Flash runs on Apple’s laptops, Steve Jobs and Apple have been against using Flash on their mobile platforms, like the iPhone. Why? Well, think about it; many games and videos run through Flash. Apple sells games and videos through the Apple App Store and iTunes. By supporting Flash, Apple is taking away from their own sales.
Back to the announcement. Ben Rolling, Vice President of Development for AEG Digital Media, which engages in more webcast management than any other company, welcomed the improvements. “Adobe Flash Media Server 4.5 improves the stability of our video streams, decreases load times, and helps us better manage encoding and bitrates for an improved end-user experience on mobile devices and online,” he said. “We can trust that it will deliver rock-solid video streams…whether we’re streaming the royal wedding or the Grammy Awards.”
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