While Hollywood is still abuzz with rumors about the upcoming Ghostbusters 3 (and who’s likely to star in it), Sony announced last week that the original Ghostbusters will be re-released in theaters. Ghostbusters will be shown in approximately 500 theaters across the U.S. starting October 13th, 20th and 27th. In locations where the 1984 comedy classic will be shown, it will be presented in 2K digital with 5.1 surround sound, and will only be shown one time each day.
“We’re delighted to be bringing Ghostbusters back to the big screen. This is a special celebration of the movie, giving the fans a chance to see it on the big screen in perfect digital presentation,” said Rory Bruer, the President of Worldwide Distribution for Sony Pictures.
Who Ya Gonna Call?
The original release of Ghostbusters did extremely well for filmmakers, so a re-release definitely makes sense. For a period, Ghostbusters was the highest grossing comedy of all time. Starrring Bill Murray, Dan Aykroyd and Harold Ramis, the film follows the adventures of three paranormal scientists in search of proof of ghosts, while simultaneously trying to rid the New York City of specters and spooks. The film and franchise still have an incredible connection and ongoing love affair with fans. This includes a best-selling video game, a Ghostbusters Twitter feed and action-figure line (not to mention a reproduction of the EctoMobile by Hot Wheels).
Licensing Ghostbusters is still a multi-million dollar business. Example A: The Ghostbusters EctoMobile Hot Wheels.
Spurred in part by the recent success of The Lion King: Diamond Edition in 3D, which grossed almost $30 million its opening week, the Ghostbusters re-release embraces an ongoing trend in which young parents (who made the film a box-office champion when it was originally released) are now eager to share classic original 80s and 90s films with their own children. Giving blockbuster classics like The Lion King, Star Wars and Top Gun the theatrical re-release treatment, in particular through a 3D re-release, is all the rage these days.
3D has reinvigorated the businesses of movie studios and theater owners. George Lucas is converting Star Wars to 3D. It’s not cheap to convert a film though; the planned 3D re-release of the Star Wars films (all six) will cost somewhere in the neighborhood of $100,000 per minute. 2012 will see the theatrical release of James Cameron’s romantic disaster epic, Titanic, which held the all-time box office record as the biggest moneymaker in film history, until Cameron himself shattered the previous mark with his sci-fi epic, Avatar. Titanic 3D will capitalize on that film’s sweeping vistas and thrilling visuals.
Ghostbusters 3 in 3D
Rumors about the upcoming Ghostbusters 3 are true; the film is in production. And when the film releases next Christmas 2012, it looks like it will also be in 3D. That means when ghosts fly out of the screen toward the audience, they’ll really fly out of the screen.
3D technology gives filmmakers another weapon in their fantasy-making arsenal. For both new feature films and established Hollywood favorites, technology is always changing the ways that films are made and marketed. It’s now changing how people learn filmmaking at a digital media academy. Interested in creating cutting-edge 3D animation or designing special effects for live-action movies? Just remember that the filmmakers of tomorrow are getting started today.
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