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THE OFFICIAL COMMUNITY FOR DIGITAL MEDIA ACADEMY

Amazon’s New Tablet: Kindle Fire Versus iPad 2

Amazon’s Kindle Fire is set to ship on November 15th. The Wi-Fi-enabled tablet device will offer a 7 1/2-inch full color screen, and be available at the extremely competitive price of $199. The tablet, which was publicly unveiled today in New York City by Amazon CEO Jeff Bezos, will use a version of Google’s Android operating system that was created specifically for the Kindle Fire. However, the Kindle Fire’s OS will sport a distinctive look with a special emphasis on media and apps – copying in a way what Apple has already done on the iPad.


The Kindle Fire will take extreme advantage of Amazon’s enormous libraries of content, which contain approximately 18 million movies, songs, TV shows, magazines and books.

The iPad Killer
Is Amazon’s Kindle Fire an iPad killer? The Kindle Fire runs on a dual-core processor and is equipped with eight gigabytes of data storage. Amazon offers free storage for all Amazon digital content on the Amazon Cloud. Books, movies, music and apps are available instantly to stream or download. These are great options for media savvy users, but the tablet lacks a camera and any 3G support. Furthermore, the touchscreen on the Kindle only accommodates two points of touch at a time. (The iPad, in comparison, can manage as many as ten.) So is it an iPad Killer? In a word, no, but that shouldn’t stop you from considering buying it.


Amazon now offers several versions of the Kindle, ranging in price from $199 for the new Kindle Fire, to the original Kindle model, which can now be picked up for $79.

The tech industry has been anxiously waiting to see what kind of tablet Amazon would create. The Kindle Fire signifies Amazon’s entry into the tablet computer business. It’s a full frontal assault on Apple, as a complete digital media content provider – from hardware to software. Amazon is the world’s largest online retailer, and Amazon – like market-leader Apple, already has a rich supply of content.

Downloads & Web
Amazon is in the business of selling all types of media—not just apps, but music downloads, movies, TV programs, eBooks and more. And the Kindle Fire gives users a great way to do that. The Kindle Fire is designed to be smoothly integrated into Amazon’s content. Plus, Amazon’s Cloud gives users a free and easy way to store the content.

The Kindle Fire also serves up Amazon’s redesigned cloud web browser with Silk.

Amazon is currently taking pre-orders for the Kindle Fire, buyers will also receive a free one-month trial of Amazon Prime, the online retailer’s yearly service that gives users free streaming video as well as free shipping for Amazon.com purchases (for a $79 annual fee). Amazon Prime members also receive unlimited, instant streaming of over 10,000 popular movies and TV shows.

Movies and Books
Amazon just entered into an agreement with several movie studios for content, which includes 18 million movies, TV shows, songs, magazines, and books. Ahhhh yes, books. The foundation of Amazon’s business. The company started as an online bookseller and smartly turned the business into an internet retailing giant. Amazon is bringing a full court press with the Kindle Fire. Visitors to Amazon.com were greeted with a personal letter from Jeff Bezos about the Kindle Fire, on the company’s website.


Amazon CEO Jeff Bezos introduces the world to the new Kindle Fire. And another salvo is fired in the tablet-computer wars…

As the tablet-computer wars continue to escalate, the question still remains: Can anyone top Apple’s iPad? For the time being, no. For those that don’t own an iPad, Amazon’s Kindle Fire offers some great incentives and looks like a solid piece of hardware. But for now, the iPad remains the king of the tablet throne. The iPad has charted spectacular sales, both the original iPad and the iPad 2. Thanks to Apple, learning app development and being able to understand programming for Google Android devices are now a game developer’s career requirements.

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posted by Phill Powell in News Blog and have No Comments

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