Before the credits roll on the new Mission: Impossible – Ghost Protocol you’ll see the logo for the studio that was responsible for financing Tom Cruise’s latest action flick – the studio? Paramount, who in May 2012 will celebrate 100 years of movie making.
The Paramount logo has gone through many changes over the years. Mission: Impossible – Ghost Protocol will be the first film to feature the new 100 year logo. (Click the graphic above for a larger image)
It’s a White Christmas
The Paramount production White Christmas (1954), was the first Paramount picture to be shot and released in VistaVision – or wide screen. Vista Vision was a process that essentially doubled the visual size of the movie. For the film, Paramount produced a new logo or vanity card for VistaVision. The new logo featured the iconic mountain with canyons and trees around it and overall was more realistic. The logo, and mountain would be tweaked slightly but was the basis of the company’s brand for more than 30 years.
The Beginning & Beyond
Founded by Adolph Zukor on May 8, 1912 as Famous Players Studios (Zukor believed in talent and hired such Golden Age Hollywood luminaries as Mary Pickford, Douglas Fairbanks, and Rudolph Valentino), Paramount would go on to become one of the major studios in Hollywood. It was William Wadsworth Hodkinson though (then president of the studio) that created the iconic logo.
The studio would go on to become a filmmaking giant, with such blockbusters as Love Story, Chinatown, Saturday Night Fever and The Godfather. The studio also holds the distribution rights to the Star Trek and Indiana Jones franchise. The studio has a long history and is now owned by Viacom.
It all started with an idea to entertain people – and Paramount has done that for going on a 100 years. The craft of digital filmmaking is way beyond what Adolf Zukor could have imagined. Nowadays it’s easier than ever to make a movie – and you don’t have to start a movie studio to make a film, in fact you can go to film camp or just pull out your phone and shoot.
We proudly salute Paramount Studios and a 100 years of great films!
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