DMA Central

THE OFFICIAL COMMUNITY FOR DIGITAL MEDIA ACADEMY

Making Money With Art in The Age of Digital Media

Does traditional art still matter in the digital age? You bet it does – and there’s no better time to be an artist! Why? Because art is not only a career, but if you establish yourself, you could turn yourself into a household name.


Munch’s famous “The Scream” – do I hear $119 million? Sold!

Take for example Edvard Munch, whose iconic “The Scream,” sold at Sotheby’s auction for a staggering $119 million. Or Mark Rothko’s “Orange, Red, Yellow” which brought nearly $87 million at a Christie’s auction.

Drawn to Art
More recently, several prime pieces from the titans of Pop Art brought in big money. The Roy Lichtenstein painting “Sleeping Girl” scored nearly $45 million on Wednesday, an auction record for a Lichtenstein. Wednesday also saw the classic Andy Warhol painting “Double Elvis (Ferrus Type)” sell for more than $37 million. The painting was expected to bring much more and its sale was nowhere near the record price paid for a Warhol, which is more than $71 million.


 “Sleeping Girl,” from 1964, is a prime example of Lichtenstein’s trademark techniques.

Both artists came to define the 1960s look of Pop Art, which drew inspiration from the worlds of celebrity and pop culture. Lichtenstein is best known for oversize paintings that reproduced the panels of comic strips, blowing the images up so large that you focused on the huge color dots that actually make up such images.

In contrast, photographer Warhol was the prophet of instant fame, coining the famous phrase, “In the future, everyone will be famous for 15 minutes.” His breakthrough success involved taking a commonly known image (a Campbell soup can) and turning it into a pop image.


Andy Warhol made more than 20 prints of “Double Elvis,” about half of them now hang in museums.

“Double Elvis (Ferus Type)” is representative of Warhol’s celebrity silkscreen period, in which he took photographic images of various public figures and did series of silkscreened prints from that image, with each print featuring a different shade of color or amount of contrast. The painting (silkscreen ink and spray paint on canvas) shows a double exposure image of Elvis Presley wearing a gunslinger’s outfit and was first shown publicly at the Ferus Gallery in Los Angeles in 1963.


Mark Rothko’s 1961 “Orange, Red, Yellow” recently brought $87 million through auction.

Traditional Art in a Digital World
Today the worlds of art and digital photography collide more than ever before. Big businesses depend upon the creativity and skills of the photographers, artists and other professional talents for marketing, sales, product support and so much more.

If you’re ready to inspire your talent or just develop your own style, digital art summer camp, like the Jr. Adventures in Art & Digital Photography camp at Digital Media Academy gives campers the chance to study modern art. Plus learn the styles and influences of Picasso, Van Gogh, Jackson Pollock, Georgia O’Keefe and Andy Warhol and how to reproduce them or create their own masterpiece. With a little time, effort and passion, you could become a famous artist, too.

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posted by Phill Powell in Art,News Blog and have No Comments

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