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The Hologram Freddie Mercury Performance

Freddie Mercury – like Tupac – will rise from the grave and make a technology-assisted appearance at a live concert. You heard that right; welcome the age of the virtual performer.


Mercury (far left) kicks it with his band, Queen. 

Queen guitarist Brian May told the BBC about the virtual Freddie Mercury, which will appear during a special tenth anniversary performance of the Queen musical “We Will Rock You,” in London’s West End. The performance will be similar to the hologram Tupac that rose from the stage at Coachella.

“[That technique] is something we’ve looked at ourselves but I think probably for a show that runs eight shows a week it’s not really quite practical,” May went on to say. “It’s a little unfortunate they did that thing with Tupac as we’ve been trying to make Freddie appear on the stage for quite a while.” Supposedly Mercury – who died in 1991 – will appear as an “optical illusion,” not as a hologram.

The anniversary performance, which takes place Monday night (May 14th), is being staged at London’s Dominion Theatre and is being co-produced by actor Robert De Niro.

Rocking in The Free World
Performers like John Lennon and Elvis may be gone, but they’re not forgotten. If you think licensing the image of a celebrity for a T-shirt is big business, think about concerts that might feature a deceased entertainer like Frank Sinatra or Tupac – all brought back to life using technology.

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