Among the many new Digital Media Academy courses featured this summer is Music and Video Production, taught in partnership with the John Lennon Educational Tour Bus. This course provides teens with an experience in the entire music video production process – from mixing music with Apple’s Logic Studio, to writing lyrics, to editing video footage with Apple’s Final Cut Pro.
I recently sat down with students taking Music Video Production at DMA’s UCLA location. Several of these students came from outside of California to participate in this very unique course. When asked what they enjoyed most about this course, I got a variety of enthusiastic responses. Christian Cox, from Monroe, Georgia, commented, “Teachers are young and can relate to any music style.” He explained that their class had divided into two groups, one writing a reggae song about nature and another writing a hip-hop song about having attention deficit disorder. Whatever genre of music they wanted, their instructors were talented enough to adapt!
Many of these students had never done anything like this before and were amazed at how much they were learning in a short amount of time. As Stephen Herandez from La Canada, CA explained, “You can go into this course without any knowledge and by the end of the week, you’ll think you can anything with Logic and Final Cut Pro!” Another student explained to me that she didn’t have any prior experience playing a musical instrument, but had learned a few simple guitar chords that week – enough to make a song! In addition to working with industry standard software and several musical instruments, students worked with high end Sony cameras to capture video footage around campus.
It was obvious as I talked with these kids that they had learned to work closely together. Many were also staying together in DMA’s residential UCLA program. “We have fun meeting new people and working together as a team to make videos and share memories, “ said Ron Magana from Canoga Park, CA.
To see an example video produced by the UCLA Music and Video Production class, click below: