DMA Central


Apple’s New iMacs: To Be Used at UBC Campus

Apple really knows design. And Digital Media Academy really knows digital technology. That’s why we’re using the new and amazing iMacs at DMA’s University of British Columbia program.

The iMac is the best-looking and most futuristic computer on the planet — at least, in our humble opinion. (Do you agree? Let us know in the Comments section below.) Now the computer giant has updated its iMac line. DMAC takes a look at the new iMacs and shows you why the added improvements are worth the cost of upgrading:

Under the Hood
There are four major improvements to the new iMacs:

  • Added Horsepower The first enhancement is the new iMac’s quad-core Intel processors. The Core i5 processors come standard in either a 2.5GHz or 2.5GHz version. (Or you can rev up the engine even more with an optional Core i7 processor.) Apple says the new iMac uses improved Intel chipsets that enable it to perform almost twice as fast as the last generation of iMacs. Plus, the computer’s Turbo Boost 2.0 should prove to be a major improvement for anyone using a heavy-duty computer program — such as Final Cut Pro. (When it encounters such an application, the Turbo Boost directs the CPU to shift more power to the processing-hungry program.) And due to the Core architecture being utilized, the CPU’s processor, cache, memory controller and graphics engine are all on the same chip. Performance is boosted because all of these functions are housed together.
  • Faster File Transfers With the new iMac, Apple is introducing the Thunderbolt technology — which moves data at a quicker transfer speed. Apple says the twin 10-Gbps data channels enable transfers up to 12 times faster than with FireWire 800.
  • Graphics Grabber The new iMac has something for gamers, filmmakers and graphics designers. Apple’s AMD Radeon graphics engine soups up the computer’s visual performance by delivering more frames of video per second. The processors are equipped to handle up to 2GB of video memory, and Apple estimates that graphics performance is up to three times faster than the last generation of iMacs.
  • U R There At least it will look and feel that way, thanks to the new FaceTime HD camera. The camera lets you enjoy FaceTime video calls in a startlingly crisp 720p resolution. Apple says the picture is so clear that it will seem like you’re in the same room with the person you’re calling. Plus, the new iMac gives you more options about video calls, which it can make to an iPad 2, the iPhone 4, the latest iPod touch or to other Intel-based Mac computers.

iMacs are used in all of DMA’s video and music production courses, and with the iPhone app development courses.

Test Drive
These new iMac features really caught our attention, although there are a few other additional improvements, such as nice LED-backlit displays. One interesting feature is an option that allows the consumer who buys their new iMac from the Apple Online Store to choose what kind of user interface you prefer. In other words, if you don’t care for the standard Magic Mouse, you can opt for a Magic Trackpad at no added cost.

Now that you’re all primed to check out the new iMacs in person, there are a couple of places where you can test-drive it. Of course, the first is at an Apple store. But if you really want to use the latest iMacs while getting hands-on instruction in the digital arts from professionals, then you should be making plans to attend DMA’s 2011 technology summer camp on the campus of the University of British Columbia, located only 30 minutes from Vancouver. This summer’s DMA courses at UBC will use the new iMac.

Are you into digital media and technology? Does the idea of using the latest Apple iMac computers — while exploring your passion for programming & robotics, game design, 3D modeling & digital art, and more — appeal to you? If so, it’s time to learn more about DMA’s Summer 2011 program at UBC. But remember, that’s only one of DMA’s outstanding campus locations. Digital Media Academy summer tech and computer arts summer camps are held each year at some of the nation’s most respected universities — including Harvard, the University of Texas (Austin) and Stanford. Make the most of your summer with DMA.


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