DMA Central

THE OFFICIAL COMMUNITY FOR DIGITAL MEDIA ACADEMY

iPhone Games & Apps By The Numbers

15 million. That’s how many apps have been downloaded to date from Apple’s App Store, in just three years. Like Apple’s iTunes, Apple’s App Store has completely changed the way digital media is distributed. “The App Store has grown to become the most exciting and successful software marketplace the world has ever seen,” Philip Schiller, Apple’s senior vice president of worldwide marketing, said in a recent Apple App Store statement.


Games dominate apps as the most downloaded App Store item.

Let’s break down the numbers:

  • More than 425,000 apps are available for iPad, iPhone and iPod Touch
  • There are more than 200 million iPhone, iPad and iPod touch users worldwide.
  • More than 100,000 apps are built specifically for iPad.
  • Apple takes 30 percent of all app sales; it paid developers more than $2.5 billion from app sales.
  • Mobile gamers average 7.8 hours of game time a month.
  • iPhone users game an average of 14.7 hours each month.
  • Android gamers play on their devices around 9.3 hours per month.

(Sources: Apple Inc., Nielsen Ratings 2011 App Download Report)

Who’s Winning?
Apple’s iPad is the top-selling tablet computer, making iOS the most popular tablet operating system. Google’s Android is the most popular operating system for smartphones. At Google’s I/O developer conference, Google claimed it had more than 200,000 apps in the Android Market – and more than 4.5 billion Google apps had been downloaded.

Get Your Game On
Games are by far the most popular mobile apps, followed by those for weather and then social networking, according to a recent mobile app study by Nielsen. If you’ve downloaded an app to your smartphone in the last month, you are in the 93 percentile of app users that are willing to pay for gaming apps. “Only 76 percent of app downloaders are willing to pay for news apps,” Nielsen said. Educational apps make up 11 percent of downloaded apps.  The least popular apps? With only 6 percent of the download share: household or personal care apps.

Now is the perfect time to become an app developer. Learning app development could give you the skills to create the next Angry Birds. Apple’s iOS and Google’s Android development kits are available to anyone that wants to become an app developer. Not sure you can take on the SDK (Software Development Kit) yourself? Then get training through Apple Certified Training Centers or a digital media training center.

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posted by DMA Jordan in App Development,News Blog and have No Comments

Stanford Summer Camp for kids 6-18

Stanford University’s innovation fuels creativity at Summer Camp !

Spring has sprung here in Silicon Valley, and before you know it, the school year will come to a close. We’re thrilled about Digital Media Academy’s summer camp lineup at Stanford and hope your 6-18 year old will join us for a week or two … or more!

Digital Media Academy offers both residential sleepaway and day summer camp options on Stanford’s picturesque campus, just minutes from downtown Palo Alto, in the heart of innovative, dynamic Silicon Valley. Whether you’re local, hosting grandchildren, or bringing the family out for a visit, Stanford University is the ideal location for US summer camps to explore filmmaking, game design, web design, photography and all the creative digital arts.

While the kids are soaking in the Stanford University summer camp experience, and learning to create visual effects for future careers with Avatar 6 or World of Warcraft, you’ll have prime access to all the Bay Area has to offer – San Francisco Giants or Oakland A’s baseball, Wine Tours in Napa Valley and the Santa Cruz Mountains, and beaches in Santa Cruz, Half Moon Bay, and Marin County.

As we’re an Apple Authorized Training Center, you can explore Digital Media Academy’s adult classes at Stanford University, regardless of whether you’re a seasoned pro or avid hobbyist.

One of our Stanford University summer camp instructors, Melanie Levy, is a professional documentary filmmaker and video producer. She recently reflected on the broad diversity of previous Digital Media Academy students, and she’s excited to guide this summer’s aspiring filmmakers through the documentary process.

Simply click here:  Stanford University Summer Camps to see class availability and instructor bios at Stanford. We look forward to meeting you and teaching your child this summer!

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posted by DMA Jordan in News Blog and have No Comments

Learn How to Use Apple Logic Pro : Audio Recording and Editing

Written by Ben Hazen from the John Lennon Bus

Apple’s Logic Pro 8 is a really amazing and intuitive program for recording/arranging audio, and its great comping function is just one example why. This is especially effective with vocals since it can sometimes be difficult for a singer to hit every note and rhythmic value of the melody. With Logic Pro 8, the process has been made much easier on both the engineer and the artist. This also really helps to keep the vibe nice and mellow in the studio.

Start by recording a take of your vocalist. Don’t even start to stress about any mistakes that are made. When this is done, simply re-record over that take on the same track, concentrating on the sections that you think need to be re-done. Do this as many times as you like until you’re satisfied that the different sections from each take will add up to one great take. Now comes the real digital magic, my friends.

Learning and Teaching Logic Pro at Digital Media AcademyWith the pointer tool selected, click in the left corner of the track’s region to open the take folder, showing all recorded takes within the track. Then, click-drag over the desired section of each take. As you do this, notice that Logic automatically compiles or “comps” each highlighted section into the topmost region, complete with crossfades. Notice too that selecting one area of a take de-selects that same area in the other takes because only one take can play at a time for each section. Next, drag the end points of each section to fine-tune your selections.  When you have all the best sections chosen, click on the arrow in the top right of the take folder to Flatten or Flatten and Merge the comped sections. The Flatten option will turn your selections into a series of regions that are movable within the track. The Flatten and Merge option will create one new region that includes all the chosen sections. Now just push play and watch the surprise on your vocalist’s face as they listen to the “perfect take”.

You also can use this technique to get a killer whalin’ guitar solo, thumpin’ bass groove, or to nail a difficult passage for any instrument. Give it a shot and let me know how it goes. P-Schwaze from the B-Haze.

=)BHazen

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posted by DMA Jordan in News Blog and have Comments (5)

Digital Photography Lesson : Tips from DMA Pros with Aperture

Written by Jeff Sobel of the John Lennon Bus

In my last post I talked about the saturation and vibrancy adjustments in Aperture 2.  I mentioned that these powerful tools are great when you want to adjust the color in the entire image but not a good solution for selectively adjusting color in only parts of the image.  Aperture provides an often overlooked tool which is fantastic for making these types of selective adjustments.  It’s the Dodge and Burn plugin and it can be found in the Images>Edit With> menu as seen in the screen grab below:

aperture_dodge_and_burn_menu_thumb

Though Dodge and Burn is included with Aperture 2 it is actually a plugin so when you select it in the menu your image opens up in a new window.  It’s much like sending the image to an external editor except that it’s more tightly integrated with Aperture.  The name Dodge and Burn comes from the darkroom technique of using a card to dodge (lighten) or burn (darken) select areas of a photo print while it is in the chemical bath to manipulate the exposure of the photograph.  The Dodge and Burn plugin in Aperture 2 allows you to do the same thing with your mouse, no noxious chemicals required.  The great thing about the D&B plugin is that it not only allows you to adjust light/dark but a half-dozen other effects as well, including saturation (see screen grab below).
dodge_and_burn_menu_2

 

By playing with this tool you’ll quickly learn how to manipulate the color saturation in certain areas of your image while leaving other areas in their natural state (or manipulating those areas in a different way).  Here are some examples (all images can be clicked to embiggen).

I took some photos at a friend’s wedding last year.  They were married in Golden Gate Park and the grass and trees were a vibrant green.  I found that even though I had a fairly shallow depth of field that threw the background out of focus the vibrant color of the plants was distracting the eye from the important parts of the image (the bride and groom!).  
mukh_1_thumb wedding photo edit

I wanted to reduce the saturation of the plants and people behind my subjects to separate the bride and groom from the background.  However, I couldn’t simply reduce the saturation in the whole image because I certainly didn’t want to take away from the bride’s amazing gown.  So I turned to the Dodge and Burn plugin.  Using the Desaturate setting I ‘painted’ desaturation onto the background.  It took a little time but I loved the results:
wedding photo edit 2

By applying the same effect to all the photos a consistent look can be achieved which can really tie an album together (much like a good rug ties the room together).  Here are a few more examples of using the Dodge and Burn plugin to desaturate the background while leaving the subjects vibrant:

Before: 
Wedding Photo Before being Edited
After:
 After Editing the Photograph

Now here’s one final example that has a similar look but was produced using a slightly different method.  Instead of using the D&B plugin to desaturate the background in this photograph I first reduced the color by adjusting the saturation and vibrancy sliders in Aperture:
Before Editing Photo in Apeture

Then I sent the image to the Dodge and Burn plugin and using the Saturate setting I added color back into the photograph by carefully painting the bride’s dress and the flower lei each is wearing.
After Editing the Photo in Apeture

Spend some time with the Dodge and Burn plugin and I think you’ll find it can do some interesting things to your photographs.  These are the same techniques you will learn in this summer’s Digital Photography and Photoshop courses at Digital Media Academy.

Or, you can learn Photoshop with DMA on a Final Cut Pro and Photoshop Cruise this summer! Learn more about DMA on the Sea!

dma on the sea : final cut pro and photoshop cruise

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posted by DMA Jordan in News Blog and have No Comments

Boost Your Job Career with DMA Certification! Get Certified in Video Production, Game Design, Maya, Film, Web Design

Are you ready to give your job career a boost?

Come to DMA this summer and get certified. You can earn a certification in Video ProductionWeb Design and ProductionMaya, Digital Filmmaking(Teen Only), or 3d Video Game Design(Teen Only)! You can jump start your current career with a DMA Certification. Or, you can switch to a new career path and become a Maya Modeler, Maya Animator, Special Effects Coordinator, Film maker, Video Producer, Video Editor, Web Designer, Graphic Designer, 3d Video Game Designer, and more! The choice is yours!

You can choose to take the hands-on computer training courses at any of Digital Media Academy’s beautiful locations including: Stanford University in Palo Alto, UC San Diego, University of Texas at Austin, University of Chicago in Illinois, University of Pennsylvania in Philadelphia, Johns Hopkins, George Washington University in Washington D.C., Harvard University in Boston, St. Johns in New York, University of California, Los Angeles, Case Western in Ohio, and more. Register for training courses today.

Get a Certification from DMA: Game Design, Maya, Film, Web Design

Digital Media Academy = Apple Authorized Training Center

You can also earn an Apple Certification through DMA’s courses.
Learn more about being Apple Certified at DMA.


http://www.digitalmediaacademy.org

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posted by DMA Jordan in News Blog and have No Comments