DMA Central


Apple’s Updated MacBook Pro Line

Apple Inc. updated its MacBook Pro line of laptop computers on Monday. The update was made with little fanfare; the machines will keep their current style and price points, but now offer faster processors and better graphics.

The new MacBook Pros feature the same familiar styling but revved-up processors and better graphics. 

The line is based on a trio of MacBook Pros, each of which are powered by Apple‘s Mac OS X Lion operating system:

  • The 13-inch MacBook Pro and it’s being offered in two configurations: a 2.4-gigahertz dual-core Intel i5 processor priced at $1,199 and a 2.8-gigahertz dual-core Intel i7 chip available for slightly more.
  • Stepping up to the next model, the 15-inch MacBook Pro (starting price: $1,799) features a 2.2-gigahertz quad-core Intel i7 processor and a 500-gigabyte hard drive. Like the new 13-inch MacBook Pro, the interim model has an Intel HD Graphics 3000 integrated graphic card, but also sports an AMD Radeon HD 6750M graphics card that has 512 megabytes of dedicated memory.
  • The 17-inch MacBook Pro (which starts at $2,499) contains a 2.4-gigahertz Intel Core i7 processor and AMD’s hot new Radeon HD 6770M graphics card.

As you can see, the updated line is pushing its stronger graphics capabilities, as well as its faster processors. The end result for users is that tasks can be accomplished more quickly and the graphics are not only more eye-pleasing but will also enable faster video playback that’s more stable…which makes the new PowerBooks ideal for anyone (such as filmmakers and other creative professionals) who might be using Apple’s Final Cut Pro video-editing software or programs such as Adobe Photoshop.

Apple’s offering the updated MacBook Pro in three models. (Check out the new MacBook Pro specs.)

Test Drive a New MacBook 
Want to get your hands on one of these new machines? Do it while you’re also learning something cool under the watchful eye of a seasoned Apple pro. At Digital Media Academy‘s computer summer camps, students use the latest Apple technology in almost every course and summer camp. DMA offers a wide variety of programs that are located on many of America’s greatest college campuses and they use only the latest state-of-the-art technology, like the new Apple MacBook Pros.


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posted by DMA Jordan in Apple,News Blog and have No Comments

Rebranding a Classic Western with Final Cut Pro

Hollywood makes plenty of sequels, but how do you retell a classic story in a fresh new way? If you’re the Oscar-winning team of Joel and Ethan Coen, you come out with technological guns blazing. For the Coen brothers’ 2010 update of the 1968 classic, “True Grit,” the Coens turned to Apple’s Final Cut Pro to edit and assemble their rough-riding film.

Joel and Ethan Coen review footage from “True Grit,” with Oscar-nominated star Hailee Steinfeld.

The Coen brothers have made some amazing films (“Fargo,” “No Country for Old Men,” and many more) and have evolved a unique style – the brothers work together to direct and produce a movie. They also edit their films together (using the pseudonym “Roderick Jaynes”). So, with all the creative back and forth between the brothers, the Coens need an editing tool that gives them as much flexibility as possible. “True Grit” presented another challenge to the pair; it was shot on a tight schedule and had to be prepared for a Christmas 2010 release. Final Cut Pro solved both of these problems for the Coens.

Final Cut Pro is the leading editing software being used in film today. Digital Media Academy will use and teach Final Cut Pro and Final Cut Pro X in its Summer 2011 program.

Making The Cut
In a recent online article, Apple showcased the Coen brothers’ editing techniques and how they used Final Cut for “True Grit.” In the article, the Coen brothers discuss how Final Cut Pro fits their style of shooting and editing a film like a glove, and how the application regularly saves them time and extra effort.

“Now I look at footage in Final Cut Pro, mark ins and outs of various takes, and send them over to Joel, who assembles them in a Final Cut timeline,” says Ethan. “We’ve always co-edited,” explains Joel, “And that’s actually the main reason we use Final Cut Pro. The application managed to match the way we were used to cutting together on film, so the transition was almost invisible to us. Final Cut is a very efficient, flexible way of editing.”

“True Grit” stars Hailee Steinfeld, Jeff Bridges, Matt Damon and Josh Brolin. 

Final Cut Pro is the acknowledged industry standard among editing software, and Digital Media Academy is ready to teach you how to use it. Take a week-long or three-day certification course or a film & video production course. Cover Final Cut Pro from all angles – everything from an overview of the software all the way through advanced editing courses that put you in the editor’s chair. See for yourself why legendary filmmakers like Francis Ford Coppola, Walter Murch and the Coen brothers use Final Cut Pro.


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posted by DMA Jordan in Digital Video Production,News Blog and have No Comments

You’ll Find the Most Current Software at Digital Media Academy Summer Camps

By Ben Jaffe, Digital Media Academy Instructor

It seems like every year, all the major software companies come out with new versions of their software.  Usually the companies tout the new revolutionary features in the latest version, and though the features seem useful and exciting, it is often tempting to ignore those companies and choose not upgrade.  After all, it means spending money on the upgrade, and devoting your time to learn the new features.  Several non-upgrades later, many people suddenly find themselves way behind the curve.  Their skill set becomes more and more outdated, and the learning curve on the latest and greatest version is steeper than ever before.  This happens all the time to people who have been in their industry for years. 

Although buying every single software upgrade may break the bank, it is definitely important to at least be aware of new features and workflows as they are introduced.  Especially in technological fields, it’s important to remain informed; technological fields are unique in how rapidly they change.   Just as skipping the latest upgrade is tempting for you because of money and time concerns, it is often even more tempting for training centers to skip.  In fact, some training centers still train on Flash and Dreamweaver MX 2004!  Those versions were released when Macromedia still owned Flash, many, many years ago!   Those centers haven’t paid for new software in years, but their training is becoming more outdated and useless to the students with every new version.  Ultimately, if your training center is not up to date, you can’t be either. 

 As an instructor, I have always been impressed by Digital Media Academy’s policy on software.  They definitely understand the importance of developing their courses around the latest versions.  For example, back when Final Cut Studio 2 was announced only two months before Digital Media Academy’s summer camp started, Digital Media Academy coordinated with Apple to get versions of the new software in time for their summer Adult, Teen, and Adventures camps.  Everyone who took DMA’s video courses that summer got trained on software that most video editing houses didn’t even have yet!  With Digital Media Academy, you can be sure you are getting up-to-date training on the latest versions of the software. In fact, having the latest version ensures that the instructors are up-to-date as well. Digital Media Academy only hires proficient instructors with real-world experience for their courses.  This definitely raises the bar above other camps, and keeps the bar raised high from year to year. 

 From an instructors viewpoint, it is impressive and reassuring that Digital Media Academy has such a reliable and responsible outlook on software upgrades.  Even if you don’t personally upgrade to each new version, spending a week or two at Digital Media Academy with the latest versions of the software will certainly keep your brain up-to-date and help you excel.

Heading off to training?  Check out Digital Media Academy’s Training Centers for Adults

Digital Media Academy offers training for adults at Stanford University, University of Texas at Austin, University of California San Diego, and Harvard University, as well as the Silicone Valley training location.  Current training opportunities include Final Cut Pro 100, Final Cut Pro 101, Final Cut Pro 300 Advanced Editing, Documentary Filmmaking, Flash 11, Certification Programs, and more.  As a Certified Apple Pro Aps Training Center, Digital Media Academy offers the training you need to suceed. 

What about kids summer camp?  Read more here:  Summer Camps

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posted by DMA Jordan in News Blog and have No Comments