DMA Central

THE OFFICIAL COMMUNITY FOR DIGITAL MEDIA ACADEMY

Will Apple Kill the iPod?

Apple revolutionized personal music with the iPod. It’s been wildly successful for ten years. Models have include the classic iPod, as well as the 2G and 3G updates. In addition, Apple has enjoyed robust sales for the iPod Shuffle, the iPod Nano and the iPod Touch.

                             iPod                                                     iPhone

King of the Hill
Over the years, the iPod has consistently laid waste to a slew of competitions (including Sony’s Walkman, the Zune and iRiver). But now the iPod is facing a competitive challenge that even it can’t beat: the rest of Apple’s technology—especially the iPhone and iPad, which have effectively stolen iPod’s thunder after a decade of defining the marketplace.

Even though the iPod has traditionally claimed as much as 90 percent of the portable music player market, there’s no getting around the fact that recent sales are noticeably down, to the tune of a 20-percent decline in third-quarter iPod sales from the year before  - and only 8 percent of Apple’s fourth-quarter 2010 revenue came from its iPod line.


Big pimpin’. A gold-plated iPod Shuffle.

Apple is now more aggressively pushing the iPhone and iPad. Apple hopes to convert iPod users into iPhone owners. Using a smartphone to access their music, which will be stored on the iCloud. And the sales figures indicate that many if not most of those users are already moving from iPod to iPhone or iPad.

No News is Bad News?
Over the years, Apple has followed a set strategy of announcing and releasing new products. These announcements have typically followed a pattern wherein the latest iPad model is announced in spring, new iPhone models are unveiled in summer, and iPod updates are presented in the fall. Apple has issued its press invitations for Tuesday’s October 4th press event, and none of Apple’s materials referenced the iPod, or any new iPod models. The device has also been overlooked by Apple for a few years now.

The Galaxy of Competition
As if the iPod didn’t have enough to worry about with fears of its impending extinction, now it’s facing yet another industry challenge, this time from the Samsung Galaxy. WHich is available in two versions, starting October 16th. Both the Galaxy Player 4.0 ($229) and Galaxy Player 5.0 ($269) will connect online through their Wi-Fi connections, are equipped with back-mounted 3.2-megapixel cameras as well as (front-mounted) VGA cameras to enable video chat functions, and take advantage of Google’s Android Gingerbread mobile OS.

The models differ primarily in screen size, offering either a 4-inch or 5-inch screen, both of which are larger than the iPod Touch’s 3.5-inch screen. Each model has 8 GB of memory, as well as an SD-card slot that can accommodate up to 32 GB of storage.

Samsung’s Galaxy Player 5.0                                                          4.0

Samsung is gunning for Apple’s lion share of the portable music player market, with new models like the Galaxy Player 5.0, which has a 5-inch screen…perfect for personal gaming. 

Samsung is clearly adopting a bigger-is-better strategy in its competition with Apple, with s whose screen size trumps that offered by market-leader Apple. Samsung is attacking Apple on another front, too. On October 2nd, Samsung will introduce its Galaxy Tab 8.9 tablet computer. The 8.9 tablet is named for its 8.9-inch screen and updates its Galaxy Tab 10.1 tablet. Utilizing Google’s Android Honeycomb OS, Samsung will offer the 8.9 tablet with 16 GB of storage ($469) or really tricked-out with 32 GB (for $469).


Samsung is also aiming to capture the tablet computer market through its Galaxy Tab, which features an 8.9-inch screen and Google’s Android Honeycomb OS.

All the Google platforms are a boom for developers learning google android app development. For developers, the right training enables aspiring programmers and designers to get ramped up to speed quickly, with programming instruction that’s both hands-on and cutting-edge.

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posted by DMA Jordan in Apple,News Blog and have No Comments

iPhone Games & Apps By The Numbers

15 million. That’s how many apps have been downloaded to date from Apple’s App Store, in just three years. Like Apple’s iTunes, Apple’s App Store has completely changed the way digital media is distributed. “The App Store has grown to become the most exciting and successful software marketplace the world has ever seen,” Philip Schiller, Apple’s senior vice president of worldwide marketing, said in a recent Apple App Store statement.


Games dominate apps as the most downloaded App Store item.

Let’s break down the numbers:

  • More than 425,000 apps are available for iPad, iPhone and iPod Touch
  • There are more than 200 million iPhone, iPad and iPod touch users worldwide.
  • More than 100,000 apps are built specifically for iPad.
  • Apple takes 30 percent of all app sales; it paid developers more than $2.5 billion from app sales.
  • Mobile gamers average 7.8 hours of game time a month.
  • iPhone users game an average of 14.7 hours each month.
  • Android gamers play on their devices around 9.3 hours per month.

(Sources: Apple Inc., Nielsen Ratings 2011 App Download Report)

Who’s Winning?
Apple’s iPad is the top-selling tablet computer, making iOS the most popular tablet operating system. Google’s Android is the most popular operating system for smartphones. At Google’s I/O developer conference, Google claimed it had more than 200,000 apps in the Android Market – and more than 4.5 billion Google apps had been downloaded.

Get Your Game On
Games are by far the most popular mobile apps, followed by those for weather and then social networking, according to a recent mobile app study by Nielsen. If you’ve downloaded an app to your smartphone in the last month, you are in the 93 percentile of app users that are willing to pay for gaming apps. “Only 76 percent of app downloaders are willing to pay for news apps,” Nielsen said. Educational apps make up 11 percent of downloaded apps.  The least popular apps? With only 6 percent of the download share: household or personal care apps.

Now is the perfect time to become an app developer. Learning app development could give you the skills to create the next Angry Birds. Apple’s iOS and Google’s Android development kits are available to anyone that wants to become an app developer. Not sure you can take on the SDK (Software Development Kit) yourself? Then get training through Apple Certified Training Centers or a digital media training center.

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posted by DMA Jordan in App Development,News Blog and have No Comments