DMA Central

THE OFFICIAL COMMUNITY FOR DIGITAL MEDIA ACADEMY

Making Money With Art in The Age of Digital Media

Does traditional art still matter in the digital age? You bet it does – and there’s no better time to be an artist! Why? Because art is not only a career, but if you establish yourself, you could turn yourself into a household name.


Munch’s famous “The Scream” – do I hear $119 million? Sold!

Take for example Edvard Munch, whose iconic “The Scream,” sold at Sotheby’s auction for a staggering $119 million. Or Mark Rothko’s “Orange, Red, Yellow” which brought nearly $87 million at a Christie’s auction.

Drawn to Art
More recently, several prime pieces from the titans of Pop Art brought in big money. The Roy Lichtenstein painting “Sleeping Girl” scored nearly $45 million on Wednesday, an auction record for a Lichtenstein. Wednesday also saw the classic Andy Warhol painting “Double Elvis (Ferrus Type)” sell for more than $37 million. The painting was expected to bring much more and its sale was nowhere near the record price paid for a Warhol, which is more than $71 million.


 “Sleeping Girl,” from 1964, is a prime example of Lichtenstein’s trademark techniques.

Both artists came to define the 1960s look of Pop Art, which drew inspiration from the worlds of celebrity and pop culture. Lichtenstein is best known for oversize paintings that reproduced the panels of comic strips, blowing the images up so large that you focused on the huge color dots that actually make up such images.

In contrast, photographer Warhol was the prophet of instant fame, coining the famous phrase, “In the future, everyone will be famous for 15 minutes.” His breakthrough success involved taking a commonly known image (a Campbell soup can) and turning it into a pop image.


Andy Warhol made more than 20 prints of “Double Elvis,” about half of them now hang in museums.

“Double Elvis (Ferus Type)” is representative of Warhol’s celebrity silkscreen period, in which he took photographic images of various public figures and did series of silkscreened prints from that image, with each print featuring a different shade of color or amount of contrast. The painting (silkscreen ink and spray paint on canvas) shows a double exposure image of Elvis Presley wearing a gunslinger’s outfit and was first shown publicly at the Ferus Gallery in Los Angeles in 1963.


Mark Rothko’s 1961 “Orange, Red, Yellow” recently brought $87 million through auction.

Traditional Art in a Digital World
Today the worlds of art and digital photography collide more than ever before. Big businesses depend upon the creativity and skills of the photographers, artists and other professional talents for marketing, sales, product support and so much more.

If you’re ready to inspire your talent or just develop your own style, digital art summer camp, like the Jr. Adventures in Art & Digital Photography camp at Digital Media Academy gives campers the chance to study modern art. Plus learn the styles and influences of Picasso, Van Gogh, Jackson Pollock, Georgia O’Keefe and Andy Warhol and how to reproduce them or create their own masterpiece. With a little time, effort and passion, you could become a famous artist, too.

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posted by Phill Powell in Art,News Blog and have No Comments

Using Training Courses for Art, Web, Film, Print, Marketing : Improving my business!

Written by Artist / Designer Robert S. Lindsey : DMA Alumnus

WOW! I had an amazing and intense learning experience at DMA! From the moment that I stepped onto the Stanford campus I new that this event would change my life forever. Digital Media Academy gave me the ability to create my own website (www.bettermurals.com) and portfolio. After returning for multiple years I have been able to design all my new art on my iMac that I bought through DMA for an amazing discounted price.I don’t wast any time or supplies when I am working on my art due to my expertise with Photoshop and Flash

Last summer I spent a week invested in learning Final Cut Pro and mastering my HD camera so that I can introduce streaming video onto my site with time-laps promos of my murals. This video technique has been a feature that my clients love. Clients can now see how I work, and my company has the professional, impressive edge that I need in this economy.

I actually spend most of my time in front of my Mac. If I am not designing… I am designing. I am also a partner in the very successful marketing and  design firm : www.redefinedesign.com. We specialize in building and maintaing company identities and ongoing branding through various medias: web, print, interactive, promo, etc… Our ground breaking relationship plan is specifically designed and tailored to each client. I am signed up for After Effects courses this summer and we are sending a few of our designers to get some training with DMA’s Pro courses.

Robert Lindsey : Art and Design

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posted by Philip Harding in News Blog and have No Comments