DMA Central

THE OFFICIAL COMMUNITY FOR DIGITAL MEDIA ACADEMY

Thinking of going to school to learn 3D? Don’t gamble. Do DMA.

By Kevin Appel, Digital Media Academy Instructor.

*Note: I am not advocating DMA as a replacement for a college education. Rather, I am suggesting it as an appetizer, if you will, to make sure you’ll like the main course.

I’ve never been much for gambling. The prospect of taking something valuable of mine and putting it up against the unknown on the off chance that my bet paid off never seemed like a particularly savvy thing to do. Therefore, it may come as some surprise to some to learn that one of the biggest decisions I have made to date in my life was a bit of a gamble.

That decision was deciding what to study in college. The question, “what do I want to do when I grow up?” rears its ugly (hideous, even) head for everyone at some point. And one day, I’m sure that question will probably come up for me, too.

But that question’s evil little sibling of a query is “what am I going to go to school for?” I consider myself lucky, because at the tender age of I-forget-how-old-I-was-when, I saw some Saturday morning TV show that left a permanent impression on me. If I can recall correctly from my days as a second-grade terror (I think that’s when it was, at least), that show was titled “Movie Magic,” or some such. And it made a part of my weekly routine. On some network or another, every Saturday, they’d fill my little head with dreams of creating movie visual effects.

As I grew up, my experiences with computers grew. I became a nerd, and got into online gaming. I became a bigger nerd, and got into mods for those games. I became a bigger nerd still, and learned how to edit them myself. For the most part, I would edit textures on 3D models in games to change my favorite characters’ shirt, or face, or edit my face into a hockey game so I could be a bigger nerd.

Eventually, though, I came to realize that as computers got bigger and badder, 3D animation did, too. And not only that, but video games kept getting better and better, and soon games and movies were using a lot of the same 3D animation techniques. So, now-17-year-old-me thought, “I keep with this hobby, so I can work in either field when I grow up!”

And so, I made my gambit. I applied to a big fancy-shmancy school that had enough money to buy all the latest and greatest software and workstations and labs. And with big, fancy labs came big, fancy tuition.

I am happy to say that I was right. For me, the gamble paid off.  I did love 3D modeling and animation. The desire to create fantastic wonders the likes of which I’d seen in countless movies as a kid stuck with me all these years, carried through my college education, and has now brought me to DMA.

My gamble was that I chose to get an education in 3D animation (and some other stuff) without ever knowing if I’d actually like it. What if I could not grasp the software? What if it was all too complex, if I was no good at it? All of my tuition dollars would have been wasted, at least for my freshman year, after which I would have had to transfer to another major (assuming my University would have allowed it), or go to another school, or jump through any number of hoops just to try to find something else that I liked.

College is expensive, especially if you’re looking at a very technical field like 3D animation and want to have access to the newest tech. For me, it was a necessity. I didn’t have access to the software I needed, or more importantly, the know how and instruction I needed to make the sorts of crazy things I’d always dreamed of. It is possible to dig through this stuff enough to learn it on your own, eventually, but what if I had had an alternative? How much more sure of myself could I have been, coming into college, if I had had the chance to get my grubby little paws all over Maya, or 3D Studio Max, and start pushing polygons around so I could make the animation, video game level, or random abstract whimsical thing that I wanted to?


A 3D thing I made once.

For me, the gamble paid off. I did love 3D modeling, and I could eventually make stuff like this.

I didn’t have that option – but today, Digital Media Academy offers fancy PCs, the latest software, and experienced teachers who’ll answer all the questions you can throw at them without investing in 4-5 years and many thousands of dollars.  That’s not to say a one-week summer camp takes the place of a full education.  But it helps to get a taste before committing to school. I’m proud to be one of those teachers, because my gamble paid off and I hope I can make the choice and learning curve easier for some grubby-pawed kid to make the next great animation or game for the still-nerdy, present-day version of me to enjoy.

See you this summer, everybody…but please, wash those grubby paws before you lay hands on our computers. They’re shiny. (Just a suggestion.)

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We Loved DMA

By Carolyn Perot

My son and his friend took the digital filmmaking course last summer at the Digital Media Academy and had a blast. They loved the camp, the food, the instructors. Plus, we let them loose with a digital movie camera on a school assignment this Fall and they came up with an amazing little film.

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The Best Summer Program

By Jennifer Krounbi

Last summer I signed my my son up for 1 week at DMA.  He ended up going for 3 weeks.  He loved the sessions and kept wanting to do more.  The staff was so friendly that my son couldn’t wait to get to camp in the morning.  He has been talking about his DMA experience ever since and can’t wait to go back this summer and learn more.  This was by far the best summer program that my son has ever had!

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Parents and Children enjoy DMA's Summer Training Courses and Summer Camps

DMA offers fun and creative learning for the whole family!

Have you ever wished that you could attend a summer camp just like your children? Well now you can. This summer, Digital Media Academy’s adult, teen, and kids summer programs will allow both you and your children to learn the latest in creative technology. And while youre busy producing digital movies, creating web sites, or designing games, you’ll also get to share in your child’s learning experience-first hand. Imagine what dinner conversations will be like instead of the typical, So what did you do today?”

Digital Media Academy: Creative Technology Immersion

The Digital Media Academy provides adult learners, including teens and kids, college students, K-20 educators, and industry professionals with a weeklong learning experience in a summer retreat or camp environment. In addition, participants can earn 4 quarter units of Stanford Continuing Studies credit. Courses include 3D Animation, Web Design, Strategies of Game Design, and Digital Video. Digital Media Academy attracts award-winning instructors such as Ben Waggoner (“world’s greatest compressionist”), New York School of Visual Arts’ Steve Adler, and veteran ABC producer and best-selling Final Cut Pro author, Tom Wolsky among others.

Learning for the whole family! DMA Summer Camps and Learning Courses

Summer Courses for Adults

Computer Camp for Teens

Computer Camp for Kids

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Digital Media Academy's Renowned Summer Camp Offers Spring Special : Summer 2009 Classes For Kids Camps, Teen Camps and Adult Courses

 Digital Media Academy is recognized as the premier summer camp for youngsters, teens and adults. The whole family can enjoy learning the latest digital art and media techniques from top instructors in an encouraging project-based environment using state-of-the-art equipment.

Palo Alto, CA  March 1, 2008 — Digital Media Academy is recognized as the premier summer camp for youngsters, teens and adults. The whole family can enjoy learning the latest digital art and media techniques from top instructors in an encouraging project-based environment using state-of-the-art equipment. The 5-day courses for kids and teenagers can be taken individually or combined for multi-week certifications at prestigious college and university campuses that includes University of Chicago, Stanford University (San Francisco area), Harvard (Boston), George Washington U. (Washington, D.C.), U of Pennsylvania – Philadelphia, Brown (Providence, RI), Dartmouth (Hanover, NH), University of California – Los Angeles (UCLA), UC San Diego, UC Berkeley and more. At DMA, your child will be taught how to design and create video games, movies and websites, while developing lifelong passion and skills that translate directly to careers in design, engineering, computer science, and more.

DMA has something for each member of the family with its diverse offering of courses. Digital Media Adventures summer computer camps cater to ages 7-13, with day and residential camps in robotics, game design, web design, filmmaking and cartoon and comic creation, taught by professionals and teachers with a passion and talent for inspiring young minds.

Learning at DMA Summer Computer Camps and Tech Courses

Teen summer tech courses for ages 13-18 are offered at beginning to advanced levels with an optional residential pre-college experience. New for 2009, DMA has partnered with the John Lennon Educational Tour Bus (www.lennonbus.org) to offer a music and video production course that is sure to attract students from around the world. Adults can take professional level courses in film, web design, photography, animation and more.

What better summer experience than channeling your family’s creativity and passion for video games and technology into an exciting educational experience? DMA is offering a Spring special discount off each 2009 course for everyone who registers by March 31, 2009. Visit www.digitalmediaacademy.org for details.

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Z-Brush "The Lastest craze in Game Design"

Thinking about becoming the next big game designer? DMA’s Advanced Video Game Creation class is a must for anyone serious about learning the advanced techniques that major studios are using. Don’t just take my word for it – check out this interview with Epic Games talking about the new Gears of War 2. They Explain how they used Z-Brush in their production pipeline to create the incredible detail you see in the games.

Epic Games Interview – Gears of War 2

perna_marcus

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Next-generation game production tools and techniques

This advanced video game production class integrates the big three applications of next-generation gaming technology. Topics covered include digital sculpting with Pixologic’s ZBrush and advanced digital painting and texture mapping with Adobe Photoshop. You’ll learn essential techniques for creating architecture, characters, creatures, vehicles and pick-up items. We’ll also teach you industry techniques for normal mapping, grunge-color maps and specularity maps are also emphasized.

The course features in-depth discussions on unifying game designs using fine art principals such as color theory, layout compositional design, form and structure, as well as other techniques to expand your understanding of the art of game design. We’ll study game play and level flow techniques, with each student continually testing and refining their creation in a group setting. On the last day of class, we’ll spend a game day play-testing and critiquing our designs.

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Using Training Courses for Art, Web, Film, Print, Marketing : Improving my business!

Written by Artist / Designer Robert S. Lindsey : DMA Alumnus

WOW! I had an amazing and intense learning experience at DMA! From the moment that I stepped onto the Stanford campus I new that this event would change my life forever. Digital Media Academy gave me the ability to create my own website (www.bettermurals.com) and portfolio. After returning for multiple years I have been able to design all my new art on my iMac that I bought through DMA for an amazing discounted price.I don’t wast any time or supplies when I am working on my art due to my expertise with Photoshop and Flash

Last summer I spent a week invested in learning Final Cut Pro and mastering my HD camera so that I can introduce streaming video onto my site with time-laps promos of my murals. This video technique has been a feature that my clients love. Clients can now see how I work, and my company has the professional, impressive edge that I need in this economy.

I actually spend most of my time in front of my Mac. If I am not designing… I am designing. I am also a partner in the very successful marketing and  design firm : www.redefinedesign.com. We specialize in building and maintaing company identities and ongoing branding through various medias: web, print, interactive, promo, etc… Our ground breaking relationship plan is specifically designed and tailored to each client. I am signed up for After Effects courses this summer and we are sending a few of our designers to get some training with DMA’s Pro courses.

Robert Lindsey : Art and Design

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Film Camp Experience for Teens : Summer Technology Camp!

Learn more about Digital Media Academy Film Camps for Teens in this video. See what teen students are saying about DMA summer technology camp programs. DMA summer camp students get the opportunity to act as a producer, screenwriter, actor / actress, director, scout, art director, digital video editor, and more! This is a truly amazing tech learning experience. 

Digital Media Academy also offers similar Film Camps for Kids and Filmmaking Courses for Pro Adults in addition to the Teen Film Camps.

Learn more at http://www.digitalmediaacademy.org

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Film Camp for Teens : Create, Write, Act, Produce, and Edit

Make a movie at Digital Media Academy Film Camp for Teens!

I have had the pleasure of being able to attend, direct, assist, and co-instruct all levels of DMA’s filmmaking programs, but I just wanted to talk about the youth film camp programs for a moment. We’ve seen a lot of girls very interested in the film industry and these film camps. Both guys and girls get the chance to work in a real world film set and get a taste of the movie making action.  Teen and youth students get the opportunity to create their own movie from scratch during the 5 day summer camp. The class starts with brainstorming creative story ideas and actually writing a movie script. Throughout the week-long bootcamp style filmmaking course students are able to write the script, act in the scenes, scout out shooting locations, shoot the film, edit the video with a pro level app like Apple’s Final Cut Pro, and produce their own DVD to take home. What a week! 

DMA students get to act as a producer, screenwriter, actor / actress, director, scout, art director, digital video editor, and more! This is a truly amazing experience. 

teen film camp - Making a Movie

I have a lot of great memories across many of our university campuses with a green screen, mic boom, or extra camera trying to get in one last video shoot for the film camp. These film courses are always fun and creative. The learning experience is hands-on and directly duplicates being on the set making, acting, and directing a Hollywood picture. The camera equipment, audio equipment, lighting kits, and computer & software technology is always the best available.

Digital Media Academy also offers similar Film Camps for Kids and Filmmaking Courses for Pro Adults in addition to the Teen Film Camps.

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Make Music Videos like the Pros

Written by Tyler Winick of the John Lennon Tour Bus

If you know anything about the John Lennon bus you’ll know that we travel the country 10 months out of the year making music and video projects with students around the country. We’ve recently teamed up with the Digital Media Academy to bring week long, hands on music video production courses to campuses across the nation this summer. The course is called “Come Together” and will offer in depth instruction on the creation of music videos all the way from droppin’ beats like a clumsy farmer to editing like Spielberg, that’s Mr. Spielberg to you buddy.

I’ll be co-instructing the Music Video course with an experienced member of the DMA team, Travis Schlaffman, who has led teen summer camps from DMA now for six years and has a lot to teach and some pretty cool tattoos!! I’m looking forward to it and It should be a great collision of Bus style projects fused with DMA’s critical hands on learning. For more info visit:digitalmediaacademy.org. See you this summer!

View the Music Video Course page here.

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