DMA Central

THE OFFICIAL COMMUNITY FOR DIGITAL MEDIA ACADEMY

America’s Internet Habits: Where You’re Going Online

America loves the Internet. And newly released statistics are giving us a pretty good idea about what Americans love doing online. The data below was gathered by Nielsen, Alexa and other media research firms and covers the 2009-2010 time period. It’s no surprise where and how Americans spend their time online:


What You’re Doing Online:

  1. Most Visited: FaceBook (social network – more than 900 million hours)
  2. Most Played: FB’s CityVille (online game – 400 million hours)
  3. Most Used: Yahoo! Mail (email – 350 million hours)
  4. Most Visited Destination: Yahoo! (150 million hours)
  5. Most Instant Messages: Windows Live (140 million hours)
  6. Most Viewed: YouTube Watching Videos/Movies (130 million hours)
  7. Most Searched: Google (search tools and more – 120 million hours)
  8. Most Viewed Classified Ads & Auctions: Amazon.com (100 million hours)

 

Just The Stats
Examining the numbers, you can’t help but be struck at the dominance of social networking activities which more than doubled the amount of hours spent on the next closest category, online games. Back-up statistics show that FaceBook charted a whopping 43 percent gain in share time between 2009 and 2010. Not only that, but the most popular online game belonged to FaceBook, too. Its Cityville game has the largest number of online participants, with nearly 89 million active users (although that statistic includes international users).

The other stand-out among the statistics was YouTube, which is clearly how most Americans are now watching video clips. Charting a 12 percent share growth during 2009-2010, each month YouTube users view an estimated 700 billion clips, according to this new data.

It should be noted that not all category leaders saw increases in their market share during the time period studied. For example, the data suggests that Yahoo! Mail actually lost 28 percent of its market share during 2009-2010. Similarly, Yahoo!’s share of the Portals category decreased 19 percent, while Windows Live dropped 15 percent of its share of the Instant Messaging category.

The Top Five Websites (2009-2010):

  1. YouTube (500 million)
  2. Windows Live (330 million)
  3. FaceBook (132.5 million)
  4. Yahoo! Mail (72.5 million)
  5. Amazon (65 million)

 

Online media continues to dominate the attention of Americans. For an industry that’s rapidly growing by the hour, the creative and well-trained digital media professionals who design, create, code and develop web content have their work cut out for them. About to enter the workforce? If you’re looking for a place to build a successful career, start by taking advantage of the Internet.

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posted by DMA Jordan in News Blog,Web Development and have No Comments

Digital Media Academy's Renowned Summer Camp Offers Spring Special : Summer 2009 Classes For Kids Camps, Teen Camps and Adult Courses

 Digital Media Academy is recognized as the premier summer camp for youngsters, teens and adults. The whole family can enjoy learning the latest digital art and media techniques from top instructors in an encouraging project-based environment using state-of-the-art equipment.

Palo Alto, CA  March 1, 2008 — Digital Media Academy is recognized as the premier summer camp for youngsters, teens and adults. The whole family can enjoy learning the latest digital art and media techniques from top instructors in an encouraging project-based environment using state-of-the-art equipment. The 5-day courses for kids and teenagers can be taken individually or combined for multi-week certifications at prestigious college and university campuses that includes University of Chicago, Stanford University (San Francisco area), Harvard (Boston), George Washington U. (Washington, D.C.), U of Pennsylvania – Philadelphia, Brown (Providence, RI), Dartmouth (Hanover, NH), University of California – Los Angeles (UCLA), UC San Diego, UC Berkeley and more. At DMA, your child will be taught how to design and create video games, movies and websites, while developing lifelong passion and skills that translate directly to careers in design, engineering, computer science, and more.

DMA has something for each member of the family with its diverse offering of courses. Digital Media Adventures summer computer camps cater to ages 7-13, with day and residential camps in robotics, game design, web design, filmmaking and cartoon and comic creation, taught by professionals and teachers with a passion and talent for inspiring young minds.

Learning at DMA Summer Computer Camps and Tech Courses

Teen summer tech courses for ages 13-18 are offered at beginning to advanced levels with an optional residential pre-college experience. New for 2009, DMA has partnered with the John Lennon Educational Tour Bus (www.lennonbus.org) to offer a music and video production course that is sure to attract students from around the world. Adults can take professional level courses in film, web design, photography, animation and more.

What better summer experience than channeling your family’s creativity and passion for video games and technology into an exciting educational experience? DMA is offering a Spring special discount off each 2009 course for everyone who registers by March 31, 2009. Visit www.digitalmediaacademy.org for details.

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posted by DMA Jordan in News Blog and have No Comments

HD and Blu-ray Quality Movies Getting Too Real?

There I am standing in front of the most beautiful high definition audio and visual setup money can buy. I have completely lost reality of where I am. I have totally forgotten what I am doing inside an electronics store. I am surrounded with the televisions, computers, cameras, gadgets and only the latest technology (at the best prices I’m told), but none of that matters to me now. I have completely lost touch with reality. I am completely transfixed with the 60″+ flat screen, crisp surround sound system with the super 1200 watt subwoofer, and the high definition blu-ray player in front of me. It seems nothing can suck me out of this odd technology trance I have been sucked into.

High Definition Experience

For a moment I feel as though I am a real pirate in the Caribbean on board with Captain Jack and the crew. I get kind of grossed out with Davy Jones squirming tentacles. Ewww. I never noticed his mouth moved like that when he talked! I have to turn away, but my eyes become glued to another 65″ flat plasma screen. Then I am suddenly on the back of a funny looking dragon flying down into a huge canyon. As silly as it sounds, I was momentarily scared. Then I stop and realize the 3d dragon looks…. fake. Lame. I turn to another huge LCD flat-screen to get pulled into an amazing live concert. Now this is great! The crowd is screaming. The music is pumping out of the awesome surround sound speakers, the lights are flashing. I feel like I am inside a Rock Band video game. I feel like I am on the front row at the concert…. and all of a sudden I realize how scratched and ugly Sting’s guitar is. Actually, the whole group looks really old. Look how much he is sweating. OK. That’s enough.

Then, all of a sudden I am pulled out of my technology trance and out of the home video and audio department. I need to go find the Apple computers. Do they have those new 17″ MacBook Pro laptops yet?

As I stroll back down the large aisles I begin to think about how quickly technology is moving. Can designers, digital artists, 3d animators, filmmakers, audio technicians, and creative programmers keep up? You better bring your best 3d models and animated characters if your viewers are going to be critiquing them on a ginormous flat screen TV with the highest of high definition disc players.

Think about it. I was snapped out of the movie by thinking about how fake the 3d character looked in the movie. If the the movie had been on a low resolution, old-school setup, I might have been able to pass over the poorly rendered and animated polygons. I wouldn’t have noticed. I’m just saying…. 

It’s time to flex your creative muscle at Digital Media Academy. Get in some of the computer courses this summer at any of the prestigious summer locations.

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posted by DMA Jordan in News Blog and have No Comments

Are you Baffled by CSS? Learn Web Designer Skills!

By Sandy Novak, Instructor

Are you feeling lost when it comes to Dreamweaver and CSS? I know exactly how you feel. After years of producing professional table-based sites, I found it very challenging to make the transition to CSS. As a visual person, and I needed to discover a simple functional way to tackle CSS layout with Dreamweaver. I found success by focusing on simple layouts while enhancing my pages with eye catching Photoshop images and graphics. I have been teaching CSS web design with Dreamweaver for over two years and my students are able to integrate solid CSS layout techniques into beautiful, consistent, and accessible sites that validate perfectly.

The Introduction to Web Design wth Adobe CS5 – Dreamweaver, Flash & Photoshop and the Advanced Web Design Techniques with Adobe CS5 courses at DMA cover Dreamweaver Photoshop and Flash and focus on web design work flow, tips and techniques. Hands-on step-by-step projects will guide you through the web design process and will build your skills and confidence so that you can be truly productive after the course is complete. Both classes focus on creativity and are designed for the non-programmer.

Check out our course location page here: Web Design Class Locations for Digital Media Academy training locations.  Stanford University, University of Texas at Austin, UC San Diego, Harvard University, and University of Chicago offer exciting and challenging Digital Media courses for adults.

Check out Sandy Novak’s website here:  Sandy Novak

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posted by DMA Jordan in News Blog and have No Comments