DMA Central


How You’re Using Your Cell Phone

What do you use your cell phone for? The Pew Internet Research Project knows. It’s a top think-tank that studies a wide range of social trends; one of its latest reports shines a very interesting light on how Americans are using their cell phones.

Talking, of course, is still the main reason people use their cell phones.

The Pew survey revealed lots of intriguing data, including that some 51 percent of cell-phone users had used their phone to search for information during the last month. Some other key findings from the Pew survey are:

  • Approximately 35 percent of all Americans own a smartphone of some kind.
  • Text messaging and taking pictures seem to be the most popular activities for cell-phone users (aside from speaking on the phone, of course). An estimated 92 percent of smartphone users took part in both of these activities, while 59 percent of all other cell-phone users used their phone for the same activities.
  • 84 percent of survey respondents, not surprisingly used their phones to browse the internet.
  • Seventy percent of 18-29 year-olds had used their phones to “help fight boredom,” while forty-two percent of all respondents had admitted to the same thing.
  • Fifty-nine percent of all survey participants had used their cell phone to access social media sites, with another fifteen percent of respondents using their phone to check Twitter.


In one of the study’s more humorous findings, the Pew survey revealed that as many as 13 percent of all survey participants admitted to pretending to take a cell phone call…so that they could avoid actual face-to-face contact with someone.

The Pew Internet Research Project survey on cell-phone usage is just another indicator of how electronic communications (specifically cell phones) have entrenched themselves in our lives. We’re not only playing games and using apps on our phones, we’re developing apps for Android and iPhone. The telecommunications industry continues to grow with more and more consumers jumping on-board, some even ditching traditional land lines altogether in favor of – you guessed it - a cell phone.


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posted by DMA Jordan in iPhone News & Tips,News Blog and have No Comments

Google’s Plan For Android Domination

Why is this little guy smiling? Because he’s the dominating OS for more than 150 million devices.

According to Google’s CEO Larry Page, there are now more than 150 million Android-powered electronic devices in use around the world. To better understand that number, consider that each day, more than 550,000 consumers become new Android users. (That’s a conservative estimate; some industry analysts have estimated the number closer to 650,000 Android activations per day.)

And although Apple still leads the market (with an estimated 222 million devices that use the iOS), the Android numbers represent something we’ve known for a long time: If you own a mobile device, say a tablet or smartphone, and it doesn’t have Apple’s logo on it, there’s an almost a 100-percent possibility that the device is powered by an Android OS.

According to Google, the rate of Android’s adoption is increasing steadily, with some 20 million users added during just the last month or so.

Patent Wars
Android powers every Motorola smartphone on the planet. So the recent announcement that Google would purchase Motorola makes sense, right? The truth is there’s a little more to the deal than meets the eye. Not only do Google need to have a powerful OS, but they need to own technology patents, too. By acquiring Motorola, Google not only will establish a manufacturing base for its hardware, but will also scoop up somewhere between 17,000 and 25,000 patents now owned by Motorola. Patents legally shape the electronics markets (i.e., who can sell what products), so these patents represent powerful sums of money. Plus, those patents, once owned by Google, could make Android even more powerful.

Want to get started developing for the Android OS? Becoming an Android developer could start you on an exciting career in game or app development.


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posted by DMA Jordan in App Development,News Blog and have No Comments

Google’s New Netbook: Introducing Chromebooks

As a possible replacement to standard computers, netbooks have received little fanfare. The smaller, more lightweight and less expensive laptops are a smart alternative to less mobile desktop machines and even some laptops. The small size make them perfect for travel, or just for looking up a recipe in the kitchen.

The popularity of Apple’s iPad and netbooks produced by lesser-known hardware manufacturers hasn’t made it easy for consumers to embrace the concept behind netbooks. That will change, however, if Google has anything to do with it, starting with the announcement of Chromebooks.

Google’s Chromebooks pack a lot of power into a tiny machine.

Polishing the Netbook
Chromebooks are netbooks with the Google (Chrome) OS running on them. The first models, machines made by Samsung and Acer, are basically updated versions of CR-48 netbooks that Google sent to about a thousand beta testers. How do they work? Put simply, everything you would normally keep on your machine (i.e. all of your data) lives instead on the “cloud.” You use web apps to access your data and store everything remotely. So, if you should lose or damage the Chromebook, you don’t sacrifice any precious data.

Each Chromebook runs Google’s Chrome OS, a browser-based operating system that uses mainly web apps. The Chrome OS also includes an improved file manager, notification system and integration with for cloud storage, and both Netflix and Hulu for entertainment. You use your Google account to log into the service and because of the way the OS is authenticated by Google, when you log in, there are no updates, viruses or any other aggravating issues you may encounter with your usual PC. To sweeten the deal, Google plans to offer offline versions of some of its more popular apps this summer (including Gmail, Docs and Calendar), so users aren’t constantly tethered to the web.

Trying to understand the cloud? Watch an introduction to Chromebooks:

Meet the Contenders
The Samsung Chromebook releases on June 15, 2011, in the U.S. and throughout most of Europe, with its wi-fi version selling for $429. There’s also a $499 option that includes 3G, plus Verizon is providing 100 MB of data usage for no additional charge for the first two years. Acer’s machine ($349) releases the same day. However, the Samsung Chromebook appears to be the more robust of the two, based on initial specs:

Samsung Chromebook
- 12.1-inch display with 1280×800 resolution and 300 nit screen
- Dual-core 1.66 GHz Intel Atom processor
- HD webcam, noise-canceling microphone
- 2 USB ports, 4-in-1 memory card slot, mini-VGA port
- Full-sized keyboard and clickable trackpad
- Weighs 3.26 pounds

Acer Chromebook
- 11.6-inch HD Widescreen display
- Weighs 2.95 pounds
- 6.5-hour battery life
- World Mode 3G model available in the future

A Chromebook For Everyone
It’s not only consumers that Google is pursuing with Chromebooks. Businesses and students also rank high on the list of potential users. Google has even set up a plan where businesses can pay $28 monthly per user to get a Chromebook and software support, while students receive the same service for a $20 monthly fee. Google manages the operating system updates and provides warranty service for the hardware.

Sure, there are cheaper netbooks and tablets but nothing as integrated as what Google is planning. And considering Google’s web expertise with data and software synchronization (anyone use Google Docs?), it’s easy to see the potential appeal of these new Chromebooks.

Like Apple’s iPad and iPhone, it’s games, productivity apps and – even more importantly– ease of use and additional features that will most likely drive Chromebook sales. No wonder, then, that the Google development platform is white hot. Digital Media Academy offers an incredible 3D Game Development for Google Android Devices Summer Camp. The course, taught by industry and app development professionals, is one of the most popular that DMA offers. If you’re looking for a way to enter the exciting world of Google app development, this is it.


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posted by DMA Jordan in News Blog and have No Comments