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THE OFFICIAL COMMUNITY FOR DIGITAL MEDIA ACADEMY

Rebranding a Classic Western with Final Cut Pro

Hollywood makes plenty of sequels, but how do you retell a classic story in a fresh new way? If you’re the Oscar-winning team of Joel and Ethan Coen, you come out with technological guns blazing. For the Coen brothers’ 2010 update of the 1968 classic, “True Grit,” the Coens turned to Apple’s Final Cut Pro to edit and assemble their rough-riding film.


Joel and Ethan Coen review footage from “True Grit,” with Oscar-nominated star Hailee Steinfeld.

The Coen brothers have made some amazing films (“Fargo,” “No Country for Old Men,” and many more) and have evolved a unique style – the brothers work together to direct and produce a movie. They also edit their films together (using the pseudonym “Roderick Jaynes”). So, with all the creative back and forth between the brothers, the Coens need an editing tool that gives them as much flexibility as possible. “True Grit” presented another challenge to the pair; it was shot on a tight schedule and had to be prepared for a Christmas 2010 release. Final Cut Pro solved both of these problems for the Coens.


Final Cut Pro is the leading editing software being used in film today. Digital Media Academy will use and teach Final Cut Pro and Final Cut Pro X in its Summer 2011 program.

Making The Cut
In a recent online article, Apple showcased the Coen brothers’ editing techniques and how they used Final Cut for “True Grit.” In the article, the Coen brothers discuss how Final Cut Pro fits their style of shooting and editing a film like a glove, and how the application regularly saves them time and extra effort.

“Now I look at footage in Final Cut Pro, mark ins and outs of various takes, and send them over to Joel, who assembles them in a Final Cut timeline,” says Ethan. “We’ve always co-edited,” explains Joel, “And that’s actually the main reason we use Final Cut Pro. The application managed to match the way we were used to cutting together on film, so the transition was almost invisible to us. Final Cut is a very efficient, flexible way of editing.”


“True Grit” stars Hailee Steinfeld, Jeff Bridges, Matt Damon and Josh Brolin. 

Final Cut Pro is the acknowledged industry standard among editing software, and Digital Media Academy is ready to teach you how to use it. Take a week-long or three-day certification course or a film & video production course. Cover Final Cut Pro from all angles – everything from an overview of the software all the way through advanced editing courses that put you in the editor’s chair. See for yourself why legendary filmmakers like Francis Ford Coppola, Walter Murch and the Coen brothers use Final Cut Pro.

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posted by DMA Jordan in Digital Video Production,News Blog and have No Comments

Make Your Brain Grow at Digital Media Academy!

Written by Seamus Harte from the John Lennon Bus

Visit http://www.digitalmediaacademy.org to find out how to grow your digital brain.

Visit http://www.digitalmediaacademy.org/give to sign up for your chance to win a trip to one of the many digital media camps happening this summer.

httpvh://www.youtube.com/watch?v=nw7LF_RorSw

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The Joy of Teaching Final Cut Pro

By James Alguire, Lead Final Cut Pro Instructor, DMA @ UC San Diego

I’ve been teaching Final Cut Pro courses at DMA for about 4 years now.
Each time I teach a class, I am challenged and grow as a teacher and also as a Final Cut Pro user and editor.

Final Cut is such a robust program and since I’ve been editing on it since version ONE (we are now up to SIX),
I have watched it grow and offer even more tools for my work.

What’s great about teaching new and existing FCP users is that there is always a question of ‘How do I do this?’, and sometimes, I’ve never had to execute said question, so as a group we figure it out together!  I love collaborating with my students in that regard.  And sometimes I watch their projects and get inspired in my own work. (Another great benefit to teaching!)

I also love working with ‘mature’ students who are adapting to a new platform: Sometimes an Operating System – Sometimes a new program.
I love the moment when they are able to execute an edit and they get very excited and want to show me their work!
This always reminds me of my first films, when I found the ‘right’ cut, I always wanted to share it with as many people as possible.

At the end of the day, editing for me is about telling a story.  Choosing the right ‘frame’ to cut upon is sometimes essential to telling that story.
FCP is a tool that we learn  and I embrace the challenges of helping new and current editors learn their tool to better tell their stories.

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Get Creative with a Music Video! Learn How at This Film Camp

Make a creative music video that will make you famous!

Come take film courses this summer at DMA! Be sure you are learning from the best! DMA has also teamed up with The John Lennon Educational Tour Bus to offer a Music Video Production course! You will learn the skills you need to make the perfect music video. As I always say… the only limit is your creativity! Here are a few famous music videos to get your creativity flowing….

….Ever heard of Ok Go?

How can anyone forget this famous music video from the band Ok Go – “Here We Go Again”? This music video went viral and took the internet by storm. The band didn’t include the normal drums, guitar and bass you’d expect. Instead, the rock band turned in their instruments for treadmills. With over 45,321,935 views on YouTube, you know this music video made this band famous.  httpvh://www.youtube.com/watch?v=pv5zWaTEVkI

….The White Stripes get creative in their music videos!

The White Stripes always seem to stretch the creative boundaries in their music videos. This is such a creative example of combining technical filming and editing skills with a truly original idea. The video becomes more complex and interesting with each beat! httpvh://www.youtube.com/watch?v=gLESpHrtvxs
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Here is another amazing White Stripes music video made with Legos! This is crazy creative. How much time do you think this could possibly take? Find out this summer!  httpvh://www.youtube.com/watch?v=XRDi67G0Siw

 

Get a Certification from DMA: Game Design, Maya, Film, Web Design

http://www.digitalmediaacademy.org

 

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Make a Music Video at Film Camp this Summer!

Want to learn how to make amazing music videos?

Come to DMA Film Camp this summer! Learn how to shoot film on HD cameras, record and edit audio samples, mix the video and audio together, and produce a complete music video!

The band Coldplay continues to come out with innovative and very creative music videos. Almost everyone can remember the music video created for their song “The Scientist” in 2003. This movie was very interesting since the entire movie appeared to be shot in reverse. The music video won three MTV music awards for the video’s reverse narrative effect. 

One of Coldplay’s newest music singles is “Life in Technicolor ii”. This is such an entertaining and fun music video. This is just another example of what you can do with your film skills and some good creativity. Get inspired, and we’ll see you at DMA Film Camp this summer!

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Here is Coldplay’s award-winning music video from 2003, ”The Scientist”    http://www.youtube.com/watch?v=tmjPrdTNxQ0

View all DMA Teen Summer Camps and Film Camps

Music Video Production Course with The John Lennon Bus

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Film Camp for Teens. Watch a Movie made this year at DMA's Summer Camp.

Teens get the full film camp experience at Digital Media Academy summer camps and week-long courses.

Watch a movie created by teens in the Filmmaking course at University of Pennsylvania DMA camp this past summer. All teen students in the class played a part in writing the movie script, storyboard the movie scenes, acting in various shots around campus, filming with high quality cameras, directing the scenes, editing music for the video, and editing the video in Final Cut Pro on their own Apple computer.

This video is just one example of the creative movies that are created by teens at Digital Media Academy’s summer film camps. Enjoy the suspense-filled movie a group of DMA film students made entitled… “Re-Encountered”

All summer camp courses for teens

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Parents and Children enjoy DMA's Summer Training Courses and Summer Camps

DMA offers fun and creative learning for the whole family!

Have you ever wished that you could attend a summer camp just like your children? Well now you can. This summer, Digital Media Academy’s adult, teen, and kids summer programs will allow both you and your children to learn the latest in creative technology. And while youre busy producing digital movies, creating web sites, or designing games, you’ll also get to share in your child’s learning experience-first hand. Imagine what dinner conversations will be like instead of the typical, So what did you do today?”

Digital Media Academy: Creative Technology Immersion

The Digital Media Academy provides adult learners, including teens and kids, college students, K-20 educators, and industry professionals with a weeklong learning experience in a summer retreat or camp environment. In addition, participants can earn 4 quarter units of Stanford Continuing Studies credit. Courses include 3D Animation, Web Design, Strategies of Game Design, and Digital Video. Digital Media Academy attracts award-winning instructors such as Ben Waggoner (“world’s greatest compressionist”), New York School of Visual Arts’ Steve Adler, and veteran ABC producer and best-selling Final Cut Pro author, Tom Wolsky among others.

Learning for the whole family! DMA Summer Camps and Learning Courses

Summer Courses for Adults

Computer Camp for Teens

Computer Camp for Kids

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DMA Highlights the New Media Consortium and the Horizon Project

The Digital Media Academy, along with companies like Apple, Adobe and Sun Microsystems, is a Corporate Sponsor of the New Media Consortium. The New Media Consortium (NMC) is an international 501(c)3 not-for-profit consortium of nearly 300 learning-focused organizations dedicated to the exploration and use of new media and new technologies. Given the relevance to our own mission of providing effective and relevant digital media training, we are pleased to support a leading organization dedicated to researching and promoting best uses of digital media in teaching and learning. One of major ways DMA participates in the New Media Consortium is at their annual conference. This year in Monterey, California (June 10-13, 2009), we will be conducting hands-on sessions in a classroom sponsored by Apple. Sessions will include Final Cut Pro training and other Apple Pro-Apps training.

One of the major contributions of the New Media Consortium is the Emerging Technology Initiative. The goal of this project is to uncover emerging technologies that have potential for adding great value to creative expression and education. Emphasis is placed on uncovering how these technologies will impact the future and be relevant given emerging trends in technology and education.  The Horizon Project is the centerpiece of the Emerging Technology Initiative, and the NMC’s annual Horizon Report is one of the most widely-read publications in higher education.

horizonreport

This year’s 2009 Horizon Report is now available, and I wanted to highlight something I found especially interesting. One of the “Key Trends” identified is the emerging affinity for computer games as learning tools by students entering college and the workforce. One example of game-based learning is the Global Challenge Award, an online science program for pre-college students, age 14-17. Online and social gaming among kids is extremely popular (obviously), and it is fueling the success of game-based learning. Social gaming is also helping create a generation of kids who respond very well to learning methods that are interactive and social. Most learning institutions have not recognized this opportunity to engage students more effectively, but I suspect in the next several years we will see more schools augmenting their learning methods to be more social, perhaps incorporating more game-based learning where appropriate. One irony here is that many parents (myself included) do not readily make the connection between developing social and interactive learning skills and online computer games. Something to think about!

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