DMA Central


Apple’s All New Product Line for 2012

Steve Jobs had one final trick up his sleeve. Apple will completely overhaul part of its hardware product line in 2012, including the iPhone, iMac, iPad and MacBook Air. The news comes courtesy of suppliers in Asia that are part of Apple’s supply chain.

Could this be the next iPad? The iPad 3 will have retina-quality display and be “super-thin,” based on industry rumors. 

The trade DigiTimes reported the news today. According to a source, it seems only the products above will get the overhaul; the MacBook Pro, Mac Mini, Mac Pro and iPod were not mentioned. Also, the iPad will receive an upgrade during the early part of 2012. The iPhone 5, of course, is due out in the second half of next year. The sources said ”Apple will finalize order volumes for key parts and components” for the third-generation iPad in December — with two million units being prodcued by the end of this year. The upgraded iPad would be thinner and have an even longer battery life.

Recently Apple quietly updated its MacBook’s with faster processing power. Apple also recently showed suppliers two prototypes, code-named J1 and J2. The prototypes showcased higher resolutions, for the next-gen iPad or iPad 3, a display that could have double the resolution of the current model — a 2,046 x 1,536 screen. That would most likely be a third-quarter 2012 release.

Super Thin is In
Don’t put off that iPad 2 purchase just yet. While DigiTimes has good sources throughout Apple’s supply chain, the trade publication has been wrong in the past, including the recent iPhone 5 bait-and-switch that Apple pulled, opting instead for the iPhone 4S.

The display rumors and the rumor that even the MacBook Pro will adopt a more MacBook Air-type of styling (called “super-thin” by some industry analyst) seemss to play to those next-gen rumors.


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posted by DMA Jordan in News Blog and have No Comments

Why Did Steve Jobs Wear a Black Turtleneck?

Apple’s former CEO was recognized as a technology innovator. He reinvented media distribution, and pioneered technology with products like the iPhone 4S and iPad. But what Steve Jobs was not known for was his fashion sense.

Steve Jobs in Paris in 1998, introducing the new iMac.

Unlike his hi-tech hardware, Steve Jobs stuck to routine fashion –  like a black turtleneck, Levi’s 501 jeans and New Balance sneakers. But Jobs didn’t always dress that way; in the 1980s he sported bowties and even vests.

Image Conscious
In the late 1990s, Steve Jobs started wearing black turtlenecks and sneakers. The outfit would ultimately make him the most recognizable CEO in the world. At times his plain and predictable look was parodied on Saturday Night Live and even The Simpsons, but Apple’s famous co-founder probably would have never adopted his trademark outfit if his employees hadn’t rejected the corporate uniform he wanted them to wear.

Pixar paid tribute to Steve Jobs with this image featuring Woody, Wall-E, Buzz Lightyear and other famous Pixar stars dressed in Jobs’ signature black turtleneck.

In Walter Isaacson’s new authorized biography of Steve Jobs, Jobs revealed to Issacson in an interview before his death how the late Apple CEO developed his trademark look. The new book (which releases October 24) is the culmination of forty interviews that were conducted with Jobs over a two-year period. The book is also said to include  interviews that took place just weeks before Jobs’ death on October 5.

From Issacson’s book, courtesy of Gawker:

On a trip to Japan in the early 1980s, Jobs asked Sony’s chairman Akio Morita why everyone in the company’s factories wore uniforms. He told Jobs that after the war, no one had any clothes, and companies like Sony had to give their workers something to wear each day. Over the years, the uniforms developed their own signature styles, especially at companies such as Sony, and it became a way of bonding workers to the company. “I decided that I wanted that type of bonding for Apple,” Jobs recalled.

Sony, with its appreciation for style, had gotten the famous designer Issey Miyake to create its uniform. It was a jacket made of rip-stop nylon with sleeves that could unzip to make it a vest. So Jobs called Issey Miyake and asked him to design a vest for Apple. Jobs recalled, “I came back with some samples and told everyone it would great if we would all wear these vests. Oh man, did I get booed off the stage. Everybody hated the idea.”

In the process, however, he became friends with Miyake and would visit him regularly. He also came to like the idea of having a uniform for himself, both because of its daily convenience (the rationale he claimed) and its ability to convey a signature style. “So I asked Issey to make me some of his black turtlenecks that I liked, and he made me like a hundred of them.” Jobs noticed my surprise when he told this story, so he showed them stacked up in the closet. “That’s what I wear,” he said. “I have enough to last for the rest of my life.”

Wholly Original
While Steve Jobs may have been seen as a fashion oddball, his style was called ”wholly original” by acclaimed designer Ralph Rucci. No matter if you were a fan of his style or not, he certainly was an original.

More insight into the life of Steve Jobs will be revealed with his first and only biography, which hits stores in October.


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posted by DMA Jordan in Apple,News Blog and have No Comments

Steve Jobs: His Achievements and Legacy

He is the Walt Disney for our age. In that Walt Disney truly turned cinematic arts into an entertainment industry, Steve Jobs has turned technology into a catalyst for invention and human connection.

A man like this only comes around once in a generation.

Without a doubt, Steve Jobs has done more than any other person to impact technological change and its advancement. Steve Jobs resignation letter to Apple sent shock waves through the tech community. And at the same time, it prompted comments from fans and business associates alike.

Words like “genius,” “innovator” and “visionary” were used to describe the co-founder of the most valuable and most admired company in the world. And like Walt Disney, Steve Jobs came from meager roots, to not only build an empire but innovate an industry.

The Man In Black
Forty years ago, Steve Jobs looked nothing like the skinny guy in the black turtleneck that people have come to know as Apple’s CEO. He was a college dropout with a thick mop top and an affection for calligraphy. In those days some may have even called him unmotivated: He quit one of his very first gigs – a job designing video games for Atari – to backpack around India. But he was very motivated, and those experiences Jobs would say years later shaped him as a person. “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.”

In the early days of Apple, Jobs walked to meetings barefooted, and saw computers as much more than just machines. He was very much a driver of the “think different” mentality. In his Stanford University 2005 commencement speech, Jobs said, “You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

Steve Jobs was born February 24, 1955. He was given up for adoption and grew up in a quiet little Northern California valley town called Cupertino. As a teenager, he tracked down the phone number for William Hewlett, the president of Hewlett-Packard. Jobs simply wanted a few parts for a school project. Mr. Hewlett was taken by the young man’s attitude and gladly sent over the parts, along with an offer for a summer job at HP.

The Genesis of Apple
At HP, Jobs became fast friends with a co-worker, Steve Wozniak. Wozniak impressed Jobs, “He was the only the only person I met who knew more about electronics than me,” Jobs would later say. They would soon form a company together and in the garage of Jobs’ parents home at 2066 Crist Drive in Los Altos, they built the first Apple Computer in 1976. This was the same year Microsoft started making software. By today’s standards, the machine, which sold for $666.66, practically came from the Stone Age: It came with no keyboard or monitor, and customers had to put it together themselves.

The garage where the very first Apple computer was made. 

The following year Jobs and Woz introduced the Apple II at the very first West Coast Computer Faire. The machine which featured a mouse and monitor let users control it by clicking on graphics instead of writing text – the first shot in the computer revolution had been fired.

Introducing the Mac & Saying Goodbye to Steve
“When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there,”Jobs told Newsweek in 2006. “But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions.”

For Steve Jobs, that “elegant solution” was Apple’s groundbreaking Macintosh computer. Launched in early 1984, the Macintosh was a computer that Jobs (a multimillionaire by age 30) wanted for himself.

The Macintosh was introduced to the world via this now-iconic, Orwellian-inspired Super Bowl ad. 

The machine sold well, but Jobs butted heads with other high-ranking executives at the company he built and in 1986 he was shown the door. The event would become a life-changing experience for Jobs. He reflected it on it during his speech to Stanford graduates in 2005. “I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful-tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick.”

The NeXT Step
After he was ousted from Apple, Steve Jobs spent the next 10 years doing what he liked to do best, developing incredible technology. In 1988 he launched the NeXT Computer. This was the computer that hosted the world’s first web server software, and was also used to write the first web browser. The NeXT Computer also had the distinction on being the first computer to act as a web server for the Internet.

The cube-shaped computer had a quaint 256MB storage capacity and sold for $6,500, in 1988. It was adored by hobbyists but shunned by the average consumer. During this same period, Jobs also bought a struggling computer animation company called Pixar from George Lucas (he still sits on its Board of Directors).

Steve Jobs in 2001, introducing the iPod. 

In 1996, Apple bought NeXT and Steve Jobs was brought back into the Apple fold. He returned to the company he founded, but Apple was struggling in the marketplace and without direction. This was the emerging age of PC gaming, and then Apple computers were considered best used as tools for artists and magazine publishers.

Jobs was back running the company in less than a year, and four years later he was standing before a small audience introducing a device called the iPod. The tiny white music player turned the music world upside down, and marked the start of Apple’s comeback and massive growth. For the next decade, when Steve Jobs took the stage he blew audiences and the tech industry away.

In 2003, with iTunes. In 2006, with the MacBook. In 2007, with the iPhone. In 2010, with the iPad, and most recently, in 2011, with the iCloud and Apple’s new space age business complex.

A Dollar & A Dream
Steve Jobs will be remembered for many things: his ability to inspire a religious-like following, his skill as a pitchman, his “one more thing.” He sold people on ideas, his vision for tomorrow, and technology that truly made the future come to life in present day. He also did it on an annual salary of $1.

Money didn’t matter to Steve Jobs, who seemed truly happy when he was at Apple. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do,” he told the Stanford graduates in 2005.

Steve Wozniak and Steve Jobs at work on the very first Apple computer.

Steve Jobs doesn’t give many interviews, but he did sit down with Walter Isaacson for his first (and most likely, only) authorized biography, which is scheduled to be published by Simon & Schuster in November. Even Jobs seems mindful of his legacy considering his health (he was diagnosed and treated for pancreatic cancer in the mid 2000s, and his recent resignation from Apple would indicate his health is, sadly, not improving).

Jobs, now 56 and married with four children, had a liver transplant in 2009 when he took a six-month medical leave from Apple. His obituary has been accidentally published by more than one wire service.

The Renegade
Jobs has always been a renegade. According to The Wall Street Journal, he once famously said, “It’s more fun to be a pirate than to join the navy.” And like a pirate, maybe he’s looking for one last port to pillage before he sails into the sunset. We don’t believe treasure is what Steve Jobs is focused on now: Apple has more than $70 billion in cash reserves and has recently overtaken Exxon to become the world’s most valuable company.

As Steve Jobs turns toward the sunset, he continues to inspire generations, and we have to believe that’s truly what he always intended. “If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.”

We wish you the best, Steve, and thanks for the inspiration.



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posted by DMA Jordan in Apple,News Blog and have No Comments

Using Training Courses for Art, Web, Film, Print, Marketing : Improving my business!

Written by Artist / Designer Robert S. Lindsey : DMA Alumnus

WOW! I had an amazing and intense learning experience at DMA! From the moment that I stepped onto the Stanford campus I new that this event would change my life forever. Digital Media Academy gave me the ability to create my own website ( and portfolio. After returning for multiple years I have been able to design all my new art on my iMac that I bought through DMA for an amazing discounted price.I don’t wast any time or supplies when I am working on my art due to my expertise with Photoshop and Flash

Last summer I spent a week invested in learning Final Cut Pro and mastering my HD camera so that I can introduce streaming video onto my site with time-laps promos of my murals. This video technique has been a feature that my clients love. Clients can now see how I work, and my company has the professional, impressive edge that I need in this economy.

I actually spend most of my time in front of my Mac. If I am not designing… I am designing. I am also a partner in the very successful marketing and  design firm : We specialize in building and maintaing company identities and ongoing branding through various medias: web, print, interactive, promo, etc… Our ground breaking relationship plan is specifically designed and tailored to each client. I am signed up for After Effects courses this summer and we are sending a few of our designers to get some training with DMA’s Pro courses.

Robert Lindsey : Art and Design

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posted by DMA Jordan in News Blog and have No Comments