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A Guide to the New 2012 MacBook Pros

Apple’s Worldwide Developers Conference (WWDC) confirmed rumors we reported last year about updates to Apple’s product line. Yesterday at the WWDC, Apple announced several updates to the Apple line, including Apple’s award-winning line of MacBooks.


Photographers swarm around a display case at WWDC to get shots of the new MacBook Pro.

The new MacBooks – the first time Apple has updated the MacBook line since 2009 - feature some significant improvements. In fact, Apple introduced several new models, all of which began shipping Monday. Let’s take a closer look:

Smaller, Lighter
The leaner, meaner new MacBook Pro is only .71-inch thick. The 15.4-inch model weighs less than 4.5 pounds.

Retina Display
One version of the new MacBook Pro is equipped with Apple’s Retina display technology. The resolution is 2880 x 1880-pixel resolution, meaning it’s as sharp as a high-definition television. (The MacBook screen boasts a stunning 5.1 million pixels.) To put that into perspective, the new resolution on these models has a pixel count that’s four times higher than it was on previous MacBook Pro models.

More Processing Power
Under the hood, the new MacBook Pros will feature powerful processors. The 15.4-inch model carries the new 2.3GHz and 2.6GHz quad-core Intel Core i7 processors with 6MB of shared cache, not to mention Turbo Boost speeds approaching 3.6GHz. (It can also be configured with more processing power.) The engine on the 13-inch model has also been tweaked: now it’s available with either a 2.5GHz Intel Core i5 or 2.9GHz Intel Core i7, that can be revved up to 3.6 GHz with Turbo Boost. Some models will carry Ivy Bridge processors.

Where are the 17′s?
One noticeable omission is the 17-inch version of the MacBook Pro. Although the 13-inch and 15.4-inch models are being updated, there’s curiously been nothing said about the 17-inch model. Even more revealing, Apple’s website barely mentions it. Meanwhile, the 15.4-inch MacBook Pro retails for $2,199.


The dazzling new Retina-enhanced MacBook Pro boasts a whopping 5.1-million-pixel resolution.

Updated Inputs
As Apple moves toward the Cloud, fans of physical media will notice the loss of an optical drive on the Retina MacBook Pros. However, the updated models all feature twin USB 3.0 ports. In addition, the Retina models will also be equipped with two Thunderbolt ports.

Updates to Air
Models from the MacBook Air line have also been updated. Apple has outfitted them with faster Ivy Bridge processors and better graphics chips.

Being a Technology Innovator
Apple is able to stay steps ahead of its competitors because of the ongoing creativity and technological genius of its workforce. Are you interested in building the next generation of super computers? Developing an interest in science and engineering or computer programming can be a great way to start exploring a career in computer science…and become part of the next wave of technological innovators.

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posted by DMA Jordan in Apple,News Blog and have No Comments

Apple’s Updated MacBook Pro Line

Apple Inc. updated its MacBook Pro line of laptop computers on Monday. The update was made with little fanfare; the machines will keep their current style and price points, but now offer faster processors and better graphics.


The new MacBook Pros feature the same familiar styling but revved-up processors and better graphics. 

The line is based on a trio of MacBook Pros, each of which are powered by Apple‘s Mac OS X Lion operating system:

  • The 13-inch MacBook Pro and it’s being offered in two configurations: a 2.4-gigahertz dual-core Intel i5 processor priced at $1,199 and a 2.8-gigahertz dual-core Intel i7 chip available for slightly more.
  • Stepping up to the next model, the 15-inch MacBook Pro (starting price: $1,799) features a 2.2-gigahertz quad-core Intel i7 processor and a 500-gigabyte hard drive. Like the new 13-inch MacBook Pro, the interim model has an Intel HD Graphics 3000 integrated graphic card, but also sports an AMD Radeon HD 6750M graphics card that has 512 megabytes of dedicated memory.
  • The 17-inch MacBook Pro (which starts at $2,499) contains a 2.4-gigahertz Intel Core i7 processor and AMD’s hot new Radeon HD 6770M graphics card.

As you can see, the updated line is pushing its stronger graphics capabilities, as well as its faster processors. The end result for users is that tasks can be accomplished more quickly and the graphics are not only more eye-pleasing but will also enable faster video playback that’s more stable…which makes the new PowerBooks ideal for anyone (such as filmmakers and other creative professionals) who might be using Apple’s Final Cut Pro video-editing software or programs such as Adobe Photoshop.


Apple’s offering the updated MacBook Pro in three models. (Check out the new MacBook Pro specs.)

Test Drive a New MacBook 
Want to get your hands on one of these new machines? Do it while you’re also learning something cool under the watchful eye of a seasoned Apple pro. At Digital Media Academy‘s computer summer camps, students use the latest Apple technology in almost every course and summer camp. DMA offers a wide variety of programs that are located on many of America’s greatest college campuses and they use only the latest state-of-the-art technology, like the new Apple MacBook Pros.

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posted by DMA Jordan in Apple,News Blog and have No Comments