DMA Central

THE OFFICIAL COMMUNITY FOR DIGITAL MEDIA ACADEMY

The Beatles and The Birth of The Music Video

Today’s instant pop phenomenon world makes it difficult to comprehend just how incredibly popular The Beatles really were.

But no musical act of any kind has ever been bigger, had such a lasting and far-reaching impact – and nobody has since generated the incredible excitement that The Beatles did during 1964, when they exploded onto the American scene. The group’s stranglehold on American musical tastes was powerful and immediate; at one point during 1964, the band charted four of the Top Ten singles being played on the radio. The Beatles were everywhere.


Innovative director Richard Lester brought “The Fab Four” to the big screen in 1964.

Music and Film
The Beatles were not only omnipresent in every form of media of the day, but they were also re-inventing every form of media – like no other artist before them. It was inevitable that The Beatles would star in a feature film. The band’s first movie, A Hard Day’s Night, was the group’s best. It was also a ground-breaking mixture of music and film and what many consider to be one of the inspirations for modern music videos. A Hard Day’s Night remains a cinematic treasure – not only because it was an inside look at early Beatlemania, but it brought music and pop star images together in an entirely unique way. This was all presented as a superb comedy loaded with fresh cinematic ideas all courtesy of director, Richard Lester.


The Beatles were huge celebrities when filming began. The crowd chasing The Beatles at the railway station at the beginning is made up of real fans actually chasing the Fab Four. The scene was recently recreated for the opening of The Beatles Rock Band videogame.


Paul McCartney greets a fan during the filming of Hard Day’s Night.

A Hard Day’s Night took the film world by surprise. No one had any idea it would be that good. Critics were stunned, and reviews almost completely positive. Critic Roger Ebert noted the film’s long-standing influence. “Today when we watch TV,” he wrote, “And see quick cutting, hand-held cameras, interviews conducted on the run with moving targets, quickly intercut snatches of dialogue, music under documentary action and all the other trademarks of the modern style, we are looking at the children of A Hard Day’s Night.” Suffice it to say that anyone interested in learning how to make music videos really must see this film.

Director Richard Lester is one “old school” director who would have probably felt right at home in today’s fast-paced cinema. His work on A Hard Day’s Night suggests he would have loved the flexibility and freedom that Final Cut Pro X offers. Many of today’s most respected filmmakers, such as the Coen brothers (True Grit) and Francis Ford Coppola (Godfather), have spent time learning how to use Final Cut Pro. Apple’s Final Cut software is both flexible and easy to use.

The Beatles have always been at the cutting edge of media, if they were still making films and videos today they’d be most likely making music videos and producing them using state-of the-art editing software like Final Cut.

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posted by DMA Jordan in Digital Music Production,News Blog and have No Comments

Make a Music Video at Film Camp this Summer! John Lennon Bus

Written by Brian Rothschild of the John Lennon Bus 

Experience the ultimate music video summer camp.  Bring your imagination, and leave with the skills you need to create professional music and video projects with ease, from start to finish. The Lennon Bus has teamed up with the Digital Media Academy to provide a new course based on the techniques taught daily on The John Lennon Educational Tour Bus. Using the latest audio, video and music gear, you’ll work with a diverse group of talented students and professionals to edit and create original music and videos. Make beats, write a song, record audio, shoot video, edit like the pros and author your own DVD. No experience needed; this course is for anyone interested in learning the basics of music and video creation.

Making a Music Video

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posted by DMA Jordan in News Blog and have No Comments

Learning Apple Final Cut Pro, Logic and Motion : How do I remember?

Written by Seamus Harte of the John Lennon Bus

A lot of the time when I’m out and about on the streets of these United States curious folks come up to me and ask, “Hey Seamus, remember this past December when you stayed at a bed and breakfast in San Francisco and trained with DMA instructors for 3 weeks to get your certifications up to date with all the Apple Pro Applications you use on board the Lennon Bus?”, and I say, “Yes! How could I forget the best month of my life!!” and they say “Yes, how could you!!” and I say, “I don’t know, that’s what I just said” and they say “Right!!”, and then they go on with, “so I was wondering…How did you possibly manage to stuff all that information in your head in such a short period of time?” so that is when I tell them this…  I used gFlash Pro.

gFlash Pro is an iPhone Application that allows you to create and review digital flash cards so you can study and quiz yourself wherever you are. It’s rockin’ a stellar 4 star rating on the iTunes App Store. It allows you to create a Google Spreadsheet using Google Documents and then access that information on your iPhone through gFlash Pro in the format of a flash card.

So this is how I personally put that process to work.

I created separate Google Spreadsheets for each of the courses we took during the 3 week period:

FCP 300: Advanced Techniques in Final Cut Pro 6
Logic 101: An Introduction to Logic Pro
Logic 301: Advanced Techniques in Logic Pro
Motion 101: A Comprehensive Study of Motion 3

Within the individual spreadsheets I input all of the review questions for each course. I input the question in column A and the answer in column B. I repeated this process until I had input all of the review questions for each course. I then shared the document with all gWhiz Mobile Users allowing it to be used by anyone that has access to gFlash Pro to brush up their knowledge of the programs.

The instructors that worked with us from DMA (Digital Media Academy) were amazing. They took us deep into the programs and really showed us how to utilize the tools to their fullest potential. Having the ability to review all of these lessons in the palm of my hand is an amazing feature of the iPhone. I constantly quiz myself while I’m on the bus and moving from place to place to make sure I am always at the top of my Pro Applications game.

I’ve made my set of flash cards available for everyone to use on gFlash Pro. You can get gFlash on your iPhone by visiting the iTunes store and downloading the application. Once you have the application on your phone simply touch the icon “Download”. Once this is selected you will be prompted to select the source you wish to download from. I have made my flash cards available from the gWhiz Catalog so select “Download” on that option.

You can then select over hundreds of different card sets to study from. I have listed mine as below:

DMA/LENNON BUS: Logic Pro Level 2
DMA/LENNON BUS: FCP 300
DMA/LENNON BUS: Motion 101

I hope this helps some of you brush up on your Pro Application user skills. Remember if you are getting ready to take a certification test these suckers will be your new best friend.

Thanks for checkin’ it out.

- uncle seamus jr.

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posted by DMA Jordan in News Blog and have No Comments

Digital Media Academy teams up with the John Lennon Educational Tour Bus to Offer Courses at Macworld

Visit DMA in the North-Hall at Booth – 4528

The John Lennon Educational Tour Bus is non profit multimedia studio dedicated to providing free opportunities to create original music, video and still photo projects. Short 45 minute courses will integrate Lennon Tour Bus produced content with hands-on learning experiences provided by Digital Media Academy. Topics to include Apple Final Cut Studio, Logic, Adobe After Effects, and more.

The DMA courses will be offered throughout the expo January 6 – 9, 2009. Click here for the full course schedule.

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posted by DMA Jordan in News Blog and have No Comments

DIGITAL MEDIA ACADEMY JUMPS ON BOARD AS A SPONSOR OF THE JOHN LENNON EDUCATIONAL TOUR BUS

lennon-bus

Phil Gibson, founder of Digital Media Academy, and Brian Rothschild, Executive Director of the John Lennon Educational Tour Bus, announced a strategic partnership for 2009. The Lennon Bus, a non-profit state-of-the-art mobile audio and multimedia studio, will host Digital Media Academy’s instructors at industry events, schools and other venues, where previews of the classes taught in their curriculum will be conducted. Audio and video recorded on the Bus will be used in many of the Academy’s classes, while DMA and the Lennon Bus will jointly develop additional courses such as COME TOGETHER: Music and Video Production, to be offered for the first time in DMA’s 2009 Teen Summer Camp program.

The two educational programs share the goal to inspire interest in the arts, to make technology accessible across socioeconomic boundaries and to create hands-on opportunities in music and video production for students, using the latest technological advances, gear and equipment. Brian Rothschild says, “So many visitors to the Bus ask us how they can stay involved and learn more about creating digital media content. “Where do we go from here” is a constant refrain heard onboard, and DMA’s courses provide the answer we’ve been looking for.”

The John Lennon Educational Tour Bus http://www.lennonbus.org travels year-round to schools across the U.S. and Canada introducing young people to the complete studio set-up on board the Bus, including Apple computers, Sony cameras, Roland keyboards and drums, Godin Guitars, Mackie mixers, and much more, providing creative inspiration. Students write an original composition, record it and create a broadcast quality music video of their song which they take home on a Maxell DVD – all in one day!

The Digital Media Academy (http://www.digitalmediaacademy.org) is affiliated with prestigious colleges and universities across the country where they conduct 5-day courses for kids and teenagers that can be taken individually or combined for multi-week certifications. Students participate as either commuters or residential campers, introducing them not only to the most up-to-date programs and techniques, but also providing a pre-college experience. Adult courses, taught by award-winning professionals, are offered at these same campus locations. There is something for everyone! Campus locations include Stanford University (San Francisco area), Harvard (Boston), George Washington U. (Washington, D.C.), University of Chicago, Brown University (Providence, RI), Dartmouth (Hanover, NH), and several others from the east coast to the west coast and Canada. The Digital Media Academy also offers courses on cruise ships and provides onsite training to companies and schools throughout the year.

Separate courses are offered for kids (age 7-13), teenagers and adults. Course topics include digital filmmaking, 3D game design with Maya 2009 and 3ds max, video editing with Final Cut Pro, music production with Logic Pro 8, visual effects with Adobe After Effects CS4 and Web Design with Adobe CS4, just to name a few.

Visitors to the Lennon Bus at the Macworld and the NAMM shows in January 2009 will
be provided with introductory insights into the Digital Media Academy curricula, where their instructors will present short hands-on courses featuring footage produced by the Lennon Bus crew.

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posted by DMA Jordan in News Blog and have No Comments