DMA Central

THE OFFICIAL COMMUNITY FOR DIGITAL MEDIA ACADEMY

Amazon’s New Tablet: Kindle Fire Versus iPad 2

Amazon’s Kindle Fire is set to ship on November 15th. The Wi-Fi-enabled tablet device will offer a 7 1/2-inch full color screen, and be available at the extremely competitive price of $199. The tablet, which was publicly unveiled today in New York City by Amazon CEO Jeff Bezos, will use a version of Google’s Android operating system that was created specifically for the Kindle Fire. However, the Kindle Fire’s OS will sport a distinctive look with a special emphasis on media and apps – copying in a way what Apple has already done on the iPad.


The Kindle Fire will take extreme advantage of Amazon’s enormous libraries of content, which contain approximately 18 million movies, songs, TV shows, magazines and books.

The iPad Killer
Is Amazon’s Kindle Fire an iPad killer? The Kindle Fire runs on a dual-core processor and is equipped with eight gigabytes of data storage. Amazon offers free storage for all Amazon digital content on the Amazon Cloud. Books, movies, music and apps are available instantly to stream or download. These are great options for media savvy users, but the tablet lacks a camera and any 3G support. Furthermore, the touchscreen on the Kindle only accommodates two points of touch at a time. (The iPad, in comparison, can manage as many as ten.) So is it an iPad Killer? In a word, no, but that shouldn’t stop you from considering buying it.


Amazon now offers several versions of the Kindle, ranging in price from $199 for the new Kindle Fire, to the original Kindle model, which can now be picked up for $79.

The tech industry has been anxiously waiting to see what kind of tablet Amazon would create. The Kindle Fire signifies Amazon’s entry into the tablet computer business. It’s a full frontal assault on Apple, as a complete digital media content provider – from hardware to software. Amazon is the world’s largest online retailer, and Amazon – like market-leader Apple, already has a rich supply of content.

Downloads & Web
Amazon is in the business of selling all types of media—not just apps, but music downloads, movies, TV programs, eBooks and more. And the Kindle Fire gives users a great way to do that. The Kindle Fire is designed to be smoothly integrated into Amazon’s content. Plus, Amazon’s Cloud gives users a free and easy way to store the content.

The Kindle Fire also serves up Amazon’s redesigned cloud web browser with Silk.

Amazon is currently taking pre-orders for the Kindle Fire, buyers will also receive a free one-month trial of Amazon Prime, the online retailer’s yearly service that gives users free streaming video as well as free shipping for Amazon.com purchases (for a $79 annual fee). Amazon Prime members also receive unlimited, instant streaming of over 10,000 popular movies and TV shows.

Movies and Books
Amazon just entered into an agreement with several movie studios for content, which includes 18 million movies, TV shows, songs, magazines, and books. Ahhhh yes, books. The foundation of Amazon’s business. The company started as an online bookseller and smartly turned the business into an internet retailing giant. Amazon is bringing a full court press with the Kindle Fire. Visitors to Amazon.com were greeted with a personal letter from Jeff Bezos about the Kindle Fire, on the company’s website.


Amazon CEO Jeff Bezos introduces the world to the new Kindle Fire. And another salvo is fired in the tablet-computer wars…

As the tablet-computer wars continue to escalate, the question still remains: Can anyone top Apple’s iPad? For the time being, no. For those that don’t own an iPad, Amazon’s Kindle Fire offers some great incentives and looks like a solid piece of hardware. But for now, the iPad remains the king of the tablet throne. The iPad has charted spectacular sales, both the original iPad and the iPad 2. Thanks to Apple, learning app development and being able to understand programming for Google Android devices are now a game developer’s career requirements.

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posted by DMA Jordan in News Blog and have No Comments

Google’s Plan For Android Domination


Why is this little guy smiling? Because he’s the dominating OS for more than 150 million devices.

According to Google’s CEO Larry Page, there are now more than 150 million Android-powered electronic devices in use around the world. To better understand that number, consider that each day, more than 550,000 consumers become new Android users. (That’s a conservative estimate; some industry analysts have estimated the number closer to 650,000 Android activations per day.)

And although Apple still leads the market (with an estimated 222 million devices that use the iOS), the Android numbers represent something we’ve known for a long time: If you own a mobile device, say a tablet or smartphone, and it doesn’t have Apple’s logo on it, there’s an almost a 100-percent possibility that the device is powered by an Android OS.

According to Google, the rate of Android’s adoption is increasing steadily, with some 20 million users added during just the last month or so.

Patent Wars
Android powers every Motorola smartphone on the planet. So the recent announcement that Google would purchase Motorola makes sense, right? The truth is there’s a little more to the deal than meets the eye. Not only do Google need to have a powerful OS, but they need to own technology patents, too. By acquiring Motorola, Google not only will establish a manufacturing base for its hardware, but will also scoop up somewhere between 17,000 and 25,000 patents now owned by Motorola. Patents legally shape the electronics markets (i.e., who can sell what products), so these patents represent powerful sums of money. Plus, those patents, once owned by Google, could make Android even more powerful.

Want to get started developing for the Android OS? Becoming an Android developer could start you on an exciting career in game or app development.

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posted by DMA Jordan in App Development,News Blog and have No Comments

Why is Google Buying Motorola for $12.5 Billion?

It won’t become official until later this year or early 2012, but tech giant Google is now in the process of buying phone-manufacturer Motorola for $12.5 billion.


The deal represents a powerful combination of world-class software and hardware.

The two companies have been working together for some time; Motorola has shown solid support for Google’s Android mobile operating system and has produced smartphones and a tablet computer (the Xoom) based on the Android platform. The deal gives Google its own mobile hardware company, complete with pre-set supply chains and manufacturers.

The deal is more than a welcome piece of news for Motorola, which has been struggling to maintain its position in the handset marketplace. Even though Motorola dominates Android Devices, recently it’s lost roughly half of its share of the market. (Put in terms of dollars, Motorola’s revenues tumbled from $10.6 billion to $4.89 billion during 2010.)

What are Google’s plans for Motorola? Analysts say Google continues to build its business. It has entrenched itself in social media, launching its Facebook-killer (i.e., Google+) and now it’s setting its sites on the mobile space and crosstown rival: Apple.


Google has already declared its intentions to move into Facebook’s social-media territory with Google+. Now it looks as if Google may be preparing for economic battle against the most powerful opponent out there: Apple.

A Big Deal
The deal will transform Motorola Mobility Holdings, Inc., into Google’s in-house manufacturer – and will help turn Google into a giant company that has its own software system and will be able to produce its own hardware…just like Apple.

Google’s massive growth has enabled it to afford the $12.5 billion purchase. However, success has also given Google added exposure. Lately, the search-engine giant has been under the microscope of both the Federal Trade Commission and the U.S. Justice Department, which are investigating Google for anti-trust violations. (It’s generally seen as unlikely, but anti-trust concerns could hinder the Motorola acquisition.)  Although it’s difficult to assess just how the Google-Motorola deal will affect consumers, most industry observers have noted that added competition typically benefits the end-user.

The move also means that like App Development for iPhone, learning App Development for Android devices will be a career that could be very profitable. Internet developers also stand to benefit from the Motorola acquisition, as Google continues to push integrated web and mobile apps.

(UPDATE: 8/16/11)

Google’s growth is currently being studied by the Federal Trade Commission and the U.S. Department of Justice, which is also investigating Google for anti-trust violations. The DoJ will be evaluating the Motorola purchase to see if it breaks any anti-trust laws. If the DoJ determines that, the entire Motorola acquisition might not happen. If the deal should collapse for that reason, it’s reported that Google will have to pay Motorola a $2.5 billion cancellation fee. Most industry experts expect the purchase to occur as planned. 

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posted by DMA Jordan in iPhone News & Tips,News Blog and have No Comments

Why Google’s Android is the Best OS of CES 2011

You won’t find Google on the floor of the 2011 Consumer Electronics Show in Las Vegas, yet Google dominates the show. Like Blu-Ray players and other technologies have dominated CES in years past, this year, Google’s Android operating system owns the show after having infiltrated every new 4G smartphone and tablet.

Let Android take over your desktop with this cool wallpaper.

Released in September of 2008 and based on Linux, the Android OS has caught on like wildfire and now holds 44% of the smartphone market. If CES is any indication, that marketshare is about to get even bigger.

All four major cellular carriers introduced new smartphones. Verizon showed four of their mobile devices – HTC’s Thunderbolt, LG’s Revolution, the Motorola Droid Bionic and an unnamed device from Samsung. But that wasn’t all, Verzion also showed off touch-screen tablets, Samsung’s Galaxy Tab and Motorola’s Zoom – all running Android. Rival AT&T introduced three smartphones, the HTC Inspire, Samsung’s Infuse and Motorola’s Atrix, were all 4G and all powered by Android. There were tablets too, like LG’s G Slate and Dell’s Streak 7 and you guessed it, they were running the Android OS too.

One of the most impressive smartphone’s running Google’s Android OS was Motorola’s Atrix, a phone that’s being called “the world most powerful smartphone.” It showcased features that makes it seem more like a iPhone/tablet combo – but smaller than the iPad.

Why the popularity of Android? Well, besides being just an alternative to Apple’s iOS, Google is making it incredibly easy to use the operating system on a variety of devices by offering loads of developer support and Android is provided for free to gadget makers. Google has also offered developer’s incentives like prize money for the best Android app in 2009. That combined with its Linux heritage and that it’s also cheaper to make apps for Android (for example licensing fees and cost of the SDK) its a win-win-win.

For those that want to get in on the future of programming, learning the Android OS is the way to do it. Programmers have lots of great options to learn how to develop for the Android OS. Our advice? Android is only going to get bigger and there’s no time like the present to start learning a new programming language.

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posted by DMA Jordan in News Blog and have No Comments