DMA Central

THE OFFICIAL COMMUNITY FOR DIGITAL MEDIA ACADEMY

Making Money With Art in The Age of Digital Media

Does traditional art still matter in the digital age? You bet it does – and there’s no better time to be an artist! Why? Because art is not only a career, but if you establish yourself, you could turn yourself into a household name.


Munch’s famous “The Scream” – do I hear $119 million? Sold!

Take for example Edvard Munch, whose iconic “The Scream,” sold at Sotheby’s auction for a staggering $119 million. Or Mark Rothko’s “Orange, Red, Yellow” which brought nearly $87 million at a Christie’s auction.

Drawn to Art
More recently, several prime pieces from the titans of Pop Art brought in big money. The Roy Lichtenstein painting “Sleeping Girl” scored nearly $45 million on Wednesday, an auction record for a Lichtenstein. Wednesday also saw the classic Andy Warhol painting “Double Elvis (Ferrus Type)” sell for more than $37 million. The painting was expected to bring much more and its sale was nowhere near the record price paid for a Warhol, which is more than $71 million.


 “Sleeping Girl,” from 1964, is a prime example of Lichtenstein’s trademark techniques.

Both artists came to define the 1960s look of Pop Art, which drew inspiration from the worlds of celebrity and pop culture. Lichtenstein is best known for oversize paintings that reproduced the panels of comic strips, blowing the images up so large that you focused on the huge color dots that actually make up such images.

In contrast, photographer Warhol was the prophet of instant fame, coining the famous phrase, “In the future, everyone will be famous for 15 minutes.” His breakthrough success involved taking a commonly known image (a Campbell soup can) and turning it into a pop image.


Andy Warhol made more than 20 prints of “Double Elvis,” about half of them now hang in museums.

“Double Elvis (Ferus Type)” is representative of Warhol’s celebrity silkscreen period, in which he took photographic images of various public figures and did series of silkscreened prints from that image, with each print featuring a different shade of color or amount of contrast. The painting (silkscreen ink and spray paint on canvas) shows a double exposure image of Elvis Presley wearing a gunslinger’s outfit and was first shown publicly at the Ferus Gallery in Los Angeles in 1963.


Mark Rothko’s 1961 “Orange, Red, Yellow” recently brought $87 million through auction.

Traditional Art in a Digital World
Today the worlds of art and digital photography collide more than ever before. Big businesses depend upon the creativity and skills of the photographers, artists and other professional talents for marketing, sales, product support and so much more.

If you’re ready to inspire your talent or just develop your own style, digital art summer camp, like the Jr. Adventures in Art & Digital Photography camp at Digital Media Academy gives campers the chance to study modern art. Plus learn the styles and influences of Picasso, Van Gogh, Jackson Pollock, Georgia O’Keefe and Andy Warhol and how to reproduce them or create their own masterpiece. With a little time, effort and passion, you could become a famous artist, too.

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posted by Phill Powell in Art,News Blog and have No Comments

The megapixel myth : Take great Digital Photos

Skimboarder shot on 6MP camera

Skimboarder shot on 6MP camera

One of the most frequent questions to settle before coming to Digital Photography and Photoshop I is: what kind of digital camera should I choose?  The answer depends on your objectives and comfort with camera technology.  If you are a hobbyist, you’ll probably focus your attention on DSLRs: those traditional-looking cameras that accept different lenses and provide an optical viewfinder through which to compose your shots.  The pocket point-and-shoot alternative is generally more  travel-friendly and affordable, although there is considerable overlap in the latter regard among high end point-and-shoots and entry-level DSLRs.

One measuring stick commonly employed when comparing models is the number of effective megapixels (MP) of the image sensor.  All things being equal, it would seem reasonable that a 12 megapixel camera  would resolve an image twice as well as a 6 megapixel model but, in fact, the comparison depends on additional variables.  If the optical precision of the 12MP camera is not commensurate with the power of the sensor, actual improvement over the 6MP camera may be nominal.  Even though the greater number of pixels will yield a larger croppable area, insufficient sharpness can render the results a wash. The smaller the size of the pixels and, therefore, the greater their density, the greater potenital for stray data, known as noise, and poor detail in low-light shooting situations. The image of the skimboarder was shot with an older 6MP camera yet reporoduced sharp enough to earn a full page spot for July in the 2009 Tidelines calendar. In this case, the quality of the lens was more important than the number of pixels.

For detailed side-by-side comparisons and actual image samples, I recommend dpreview.com Regardless of the form factor you choose, consider investing in a camera that shoots images in the RAW format.  While Photoshop CS4 can employ many of the same enhancements on JPEG images, you’ll truly enjoy the full power of the application with images shot in RAW.

Learn more about Digital Photography and Photoshop 1 class or register now.

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posted by Instructor in News Blog and have No Comments

Film Camp for Kids. Cool stop motion video made between film projects at summer camp!

Kids learn how to make a movie at summer camp!

This is a project the Digital Media Adventures film class (movie making and special effects) made in between movie projects this past summer at DMA summer camp in Michigan. Somehow they managed to shoot these hundreds of photos and stitch them together in Final Cut Pro as a fun project in between the two other short films they made in one week!  This is truly a great film camp experience for kids.

httpvh://www.youtube.com/watch?v=7Lo8BW0MMPc

Learn more about DMA’s Film and Computer Camps for Kids

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posted by Philip Harding in News Blog and have No Comments

Film Camp. Watch a Stop Motion Movie made at DMA Summer Camp with Skittles!

See what teens made at Digital Media Academy film camp this summer in Chicago!

This video was made by shooting hundreds of individual JPEG photos and piecing/editing them together in Final Cut Pro. This was made during DMA Film Camp in Chicago this past summer in the Teen Film Editing and  Filmmaking Course. Learn how to make a movie like this at a DMA course this summer!

httpvh://www.youtube.com/watch?v=BIBGjBQZzeQ

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posted by Philip Harding in News Blog and have Comment (1)

Digital Photography at Stanford University

A few summers back, a friend and I took Digital Media Academy classes at Stanford University. She did Final Cut Pro and I took Digital Photography.  It was a fantastic week that we still talk about and wish we could do again.  We were fortunate that year, because we received a grant to pay for our tuition.  We stayed in one of the dorms on campus and ate at the cafeteria.  For a couple of older gals, this was a flashback to our youth.

This is one of my favorite pieces from that summer.  I use it for my avatar in different places.

smile

The digital photography class was perfect for me, as I teach the yearbook class at an inner city high school and this year started teaching the multimedia class.  I have my students take hundreds of photos, just like our instructor required, and they only get to keep a limited number.  I use the portfolio of photos we got at the end of the class from all the students’ weekly work to show my students what they can do with their photos.  I also point out that some of these photos are mine, and that I too was a student while doing the work.  It helps my students to know that I understand what they are going through when they are out there taking pictures.

Digital Media Academy is a great experience for young and old.  I was in a class with people of all ages, and we were all learning together not only from the instructor, who was superb, but also from each other.  The daily show and tell was one of our favorites!

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posted by dzody in News Blog and have Comment (1)