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Apple’s New Headquarters

An enormous infinite loop is being built in Cupertino, California. When finished, the structure will look like a giant metallic doughnut laying on its side. Natural light will shower the inhabitants inside. The elegant structure will sit in the center of Silicon Valley and be a technological beacon.


Architects Foster + Partners will work with ARUP North America and Kier & Wright (a local civil engineering firm that has worked on Apple’s current campus and buildings). The 2.8 million square foot building will accommodate around 13,000 employees.

iFuntion Follows iForm
Natural light and open views will be a signature for the building. White metal and glass wraps around the building, while the surrounding landscape will look natural and unmanicured. The building is meant to encourage the observation of nature. A park one third of a mile across will occupy the center of the complex, which features:

  • 1,000-seat Corporate Auditorium
  • Corporate Fitness Center
  • Research Facilities comprising approximately 300,000 square feet
  • Central Energy Plant
  • Parking

The Apple Campus will be extremely detailed and clean, not unlike the Apple Store.


Apple’s architect, Norman Foster, is world renowned. He also designed Stanford University’s Clark Center (above).

Gilbert Wong, Cupertino’s mayor approved Apple’s proposed building plans. “There is no chance that we’re saying no.” Wong told the city in a June press conference. “This mothership really has landed here in Cupertino.”

When Steve Jobs presented the plans for the complex to the Cupertino City Council, he said the design was focused on reducing electricity use, mainly by generating its own energy on an on-site Central Plant. The complex would also provide open green spaces for Apple employees to enjoy. ”It will exceed economic, social, and environmental sustainability goals through integrated design and development,” he said. “If you build things, this is not the cheapest way to build something,” Jobs explained.


Plans show the structure in place just North of the 280, a major Bay Area freeway.  

“There is not a straight piece of glass in this building. It’s all curved. We’ve used our experience making retail buildings all over the world now, and we know how to make the biggest pieces of glass in the world for architectural use,” Jobs said. “And we want to make the glass specifically for this building here. We can make it curve all the way around the building…It’s pretty cool.”

Steve Jobs last public appearance was to introduce and propose the new Apple campus to the Cuppertino City Council.

The campus will open in 2015. For now, you can see blueprints of the new Apple Campus. Apple is considered the most valuable company in the world. App development for Apple iDevices is a booming business as Apple continues to surge forward by innovating with the iPhone 5 and iPad 3. It will be exciting to see what new inventions come out of this new campus.

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posted by DMA Jordan in Apple,News Blog and have No Comments

Stanford Summer Camp for kids 6-18

Stanford University’s innovation fuels creativity at Summer Camp !

Spring has sprung here in Silicon Valley, and before you know it, the school year will come to a close. We’re thrilled about Digital Media Academy’s summer camp lineup at Stanford and hope your 6-18 year old will join us for a week or two … or more!

Digital Media Academy offers both residential sleepaway and day summer camp options on Stanford’s picturesque campus, just minutes from downtown Palo Alto, in the heart of innovative, dynamic Silicon Valley. Whether you’re local, hosting grandchildren, or bringing the family out for a visit, Stanford University is the ideal location for US summer camps to explore filmmaking, game design, web design, photography and all the creative digital arts.

While the kids are soaking in the Stanford University summer camp experience, and learning to create visual effects for future careers with Avatar 6 or World of Warcraft, you’ll have prime access to all the Bay Area has to offer – San Francisco Giants or Oakland A’s baseball, Wine Tours in Napa Valley and the Santa Cruz Mountains, and beaches in Santa Cruz, Half Moon Bay, and Marin County.

As we’re an Apple Authorized Training Center, you can explore Digital Media Academy’s adult classes at Stanford University, regardless of whether you’re a seasoned pro or avid hobbyist.

One of our Stanford University summer camp instructors, Melanie Levy, is a professional documentary filmmaker and video producer. She recently reflected on the broad diversity of previous Digital Media Academy students, and she’s excited to guide this summer’s aspiring filmmakers through the documentary process.

Simply click here:  Stanford University Summer Camps to see class availability and instructor bios at Stanford. We look forward to meeting you and teaching your child this summer!

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posted by DMA Jordan in News Blog and have No Comments

Technology at the forefront of Life Long Learning

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Janet Armstrong is a high school teacher at Adrian Wilcox High School in Santa Clara, California. She recently attended CUE (Computer Using Educators), where she learned of DMA. Seeing the importance of technology in today’s world and the importance of keeping up with and teaching the latest technology to her students, she is going to take a DMA course this summer to advance her skills. The following is her views on technology in the classroom:

Schools have seen the need to educate students to make appropriate, efficient, and productive use of available technologies. At the same time they are compelled to reduce the digital divide that exists between higher and lower socioeconomic groups of students, giving them all access to the same tools. Consequently, as the tools advance, educators must be at the forefront of life long learning.

Life long learning is a phrase that has been buzzing around academia for the last decade. It’s a mindset educators must have to stay connected to the ever-evolving technology that seems to grow exponentially each year. Teachers and administrators MUST stay abreast these advances or they will quickly find themselves fossils.

Skills once reserved only for high school students are more appropriate today for middle school students. This has created the opportunity to expose high school students to cutting edge technologies that are fun, interesting and highly engaging. At Wilcox High School in Santa Clara we are opening two new digital media courses that will employ the use of Adobe CS4 products to teach web design, digital image editing, digital storytelling, and publication design. To be a proficient teacher I must become a proficient user of these tools. This summer Digital Media Academy at Stanford will prepare me to be such a teacher. The Introduction to Web Design with Adobe CS4 – Dreamweaver, Flash & Photoshop course will enhance my current skills as I learn the latest version of these programs to design lessons and activities for my students.

Life today is complex and diverse. As never before, communication involves the constant use of visuals, sound, and action. The digital age is here and education has the responsibility to prepare our children to use the tools today and into the future. Thankfully, the Digital Media Academy is available to assist with this process.

Janet Armstrong
Adrian Wilcox High School

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posted by DMA Jordan in News Blog and have Comment (1)

Digital Media Academy Inspires Teen to Pursue Video Game Design Career

Andy Hoffman is currently a junior at Carnegie Vanguard High School in Houston, Texas and will be graduating in the Spring of 2010. Andy has known since he was 10 years old that he wanted to find a college that would allow him to get a degree in Video Game Design and allow him to go into the gaming industry.

The following is an interview with Andy. Read showcasing how Digital Media Academy inspired Andy and helped him acquire great skills that will allow him to pursue his passion.

DMA: How old are you?

Andy: 17

DMA: How many summers have you been attending DMA?

Andy: This will be my fourth summer.

Andy has taken the following game creation courses at DMA:

In summer of ’09 he is taking Web Design and Flash Scripting for Game Design.

DMA: Which DMA location did you attend?

Andy: Stanford University. I enjoy the campus environment, it’s very easy to get around and a relaxing environment.

DMA: Prior to attending DMA, did you know what career path you wanted to take?

Andy: Somewhat. The main issue that prevented me from deciding to go into game design prior to attending DMA was the practicality of it.

DMA: Describe your experience at DMA.

Andy: In the past three summers I’ve learned a lot and had fun doing it.

DMA: How has DMA helped you in deciding what you would like to do when you “grow up”?

Andy: Meeting other kids with similar interests, and the instructors and speakers who came and spoke to us about the game design industry really inspired me.

DMA: Do you know which University you would like to attend?

Andy: Through the help of DMA and my high school counselor, I found several incredible options that are considered prestigious in the game industry. I’ve now narrowed my search down to Savannah College of Art and Design, Ringling College of Art and Design, Southern Methodist University, The University of Texas at Dallas, and University of Southern California. SMU offers a 5 year program that includes a masters degree as well.

DMA: What stands out the most for you from your time spent at DMA camps.

Andy: Being in high school, but living on a college campus for a few weeks out of the summer doing what I will hopefully be doing a year or two from now when I’m actually in college.

DMA: Describe the quality of the facilities, computers, instructors, etc.

Andy: Beyond expectations.

We also got a chance to talk to Andy’s mom, Joni Hoffman.

DMA: As a parent, please describe your experience with DMA.

Joni: My son Andy has been interested in Video Game Design since he was 10 years old. He attended several local video game creation computer camps offered in Houston. We found that Andy knew more than the instructors, even at a young age. He would ask questions they simply could not answer. We soon learned that Andy needed a more serious and rigorous program than what we had locally. I was thrilled to find DMA. It has been an incredible experience for Andy.  This summer will be his 4th summer and unfortunately his last. He will be a senior. However because of DMA he is pursuing a degree in Video Game Design. The portfolio he has created from what he learned at DMA has helped him become a serious candidate for scholarship money at several universities that offer Video Game Design as a degree.

DMA: Do you feel that DMA is your typical camp? Explain.

Joni: NO. Living on the Stanford campus was an incredible opportunity.

DMA: Do you feel that DMA has opened your son’s eyes to know which career path he wants to pursue?

DMA attracts kids literally from all over the world who have a similar passion and interest. Andy has had roommates from the UK, Canada and France.  These same kids may even reconnect someday once they are in the real world pursuing their dreams of being in the gaming industry.

DMA: Would you recommend DMA to others?

Joni: Absolutely

DMA: Anything else you would like to comment on about DMA?

With the state of the economy, many “stable” degrees no longer offer a guarantee of landing a good job after graduation. It’s more important than ever to pick from degrees that are going to have jobs available. The video game industry is booming and probably only going to get stronger. I think Andy is fortunate that his passion for this industry has great potential for a very successful career as an adult.

I truly believe that DMA helped shape Andy’s future and his DMA experience has definitively given him a competitive advantage in the college admissions process. Not to mention he had a blast. Kudos to the staff and counselors at DMA!

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posted by DMA Jordan in News Blog and have Comments (2)

Film Camp Experience for Teens : Summer Technology Camp!

Learn more about Digital Media Academy Film Camps for Teens in this video. See what teen students are saying about DMA summer technology camp programs. DMA summer camp students get the opportunity to act as a producer, screenwriter, actor / actress, director, scout, art director, digital video editor, and more! This is a truly amazing tech learning experience. 

Digital Media Academy also offers similar Film Camps for Kids and Filmmaking Courses for Pro Adults in addition to the Teen Film Camps.

Learn more at http://www.digitalmediaacademy.org

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posted by DMA Jordan in News Blog and have No Comments