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Apple After Steve Jobs

Apple must now begin the process of surviving as a company without Steve Jobs. It will be a daunting task, but one that should be made easier by the fact that Jobs himself left behind blueprints of sorts, for both the success of the company and for the executives that would follow him.


Steve Jobs with wife Laurene Powell, after his last public keynote. 

Among those plans are outlines for products that Jobs believed would be part of the company’s future – plans he personally worked on for more than a year.

Plans for the Future
Even though he was dying, Jobs worked tirelessly on Apple’s future. He worked hard to develop the plans for Apple’s futuristic headquarters in Cupertino, California, and get them approved, going so far as to defy doctors. Steve Jobs last public appearance was to pitch the spaceship-like designs to the Cupertino City Council last June.

In addition to the giant new Apple complex – which will sit on the old Hewlett Packard site (where Jobs worked part-time when he was 13 years old) – Jobs had also been supervising the development of iCloud, and contributing ideas to update the iPhone, iPad, MacBook and iPod. According to sources inside Apple, there are at least four years worth of new Apple products, thanks to Jobs.

Steve Jobs DNA to live on with Apple University
Another secret project that Jobs worked on was an executive training program called Apple University. The program, which Jobs considered vital to Apple’s future success, will teach Apple executives to think like Steve Jobs. Sources familiar with the program say Jobs personally recruited the dean of Yale’s Business School, Joel Podolny, to develop it, way back in 2008.

“Apple needed a set of educational materials so that Apple employees could learn to think and make decisions as if they were Steve Jobs.” Tim Bajarin is an Apple analyst. So it really is no surprise that, when Jobs was diagnosed with pancreatic cancer in 2005, he was already thinking about his legacy.

It’s said that the inspiration for Apple University came out of Jobs’ admiration for Bill Hewlett and David Packard, and the way they built Hewlett and Packard into a tech giant. HP’s values or “the HP Way” were highly admired in the 80s and 90s.

Jobs wanted to establish something similar with Apple University. The program would help Apple executives and regular employees continue to innovate and drive Apple’s success. This included attention to detail, accountability, perfectionism, simplicity and of course, secrecy.  Jobs wanted to see if the creation of university-level courses would translate into the best business and operating strategies.


Ed Catmull, Steve Jobs and John Lasseter at Pixar.

One example of what Jobs hoped for is already running at Pixar. Jobs sold Pixar to Disney in 2006 for $7.5 billion. Pixar University is a professional development program that offers courses in fine arts and filmmaking as well as leadership and management training. The program also provides company history, culture and values.

Steve Jobs oversaw the most incredible corporate turnaround in Silicon Valley history. After returning to Apple in 1997, he was in charge of every major decision Apple made, from the launch of iPod to the iPad 2.

A Future without Jobs 
Jobs, the famed co-founder of Apple, died last week of pancreatic cancer. Pre-orders for the authorized Steve Jobs biography have shot through the roof since. Apple definitely wants to continue building on Jobs’ achievements. The iPhone alone is a multi-billion dollar business and app development for iDevices is a requirement for anyone in the tech field these days. It will be a challenge for Apple to maintain its success without Jobs’ leadership, but not impossible. No other CEO or company has analyzed its success so closely – or developed a plan to continue that success after their leader was gone.

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posted by DMA Jordan in Apple,News Blog and have No Comments

Apple’s New Headquarters

An enormous infinite loop is being built in Cupertino, California. When finished, the structure will look like a giant metallic doughnut laying on its side. Natural light will shower the inhabitants inside. The elegant structure will sit in the center of Silicon Valley and be a technological beacon.


Architects Foster + Partners will work with ARUP North America and Kier & Wright (a local civil engineering firm that has worked on Apple’s current campus and buildings). The 2.8 million square foot building will accommodate around 13,000 employees.

iFuntion Follows iForm
Natural light and open views will be a signature for the building. White metal and glass wraps around the building, while the surrounding landscape will look natural and unmanicured. The building is meant to encourage the observation of nature. A park one third of a mile across will occupy the center of the complex, which features:

  • 1,000-seat Corporate Auditorium
  • Corporate Fitness Center
  • Research Facilities comprising approximately 300,000 square feet
  • Central Energy Plant
  • Parking

The Apple Campus will be extremely detailed and clean, not unlike the Apple Store.


Apple’s architect, Norman Foster, is world renowned. He also designed Stanford University’s Clark Center (above).

Gilbert Wong, Cupertino’s mayor approved Apple’s proposed building plans. “There is no chance that we’re saying no.” Wong told the city in a June press conference. “This mothership really has landed here in Cupertino.”

When Steve Jobs presented the plans for the complex to the Cupertino City Council, he said the design was focused on reducing electricity use, mainly by generating its own energy on an on-site Central Plant. The complex would also provide open green spaces for Apple employees to enjoy. ”It will exceed economic, social, and environmental sustainability goals through integrated design and development,” he said. “If you build things, this is not the cheapest way to build something,” Jobs explained.


Plans show the structure in place just North of the 280, a major Bay Area freeway.  

“There is not a straight piece of glass in this building. It’s all curved. We’ve used our experience making retail buildings all over the world now, and we know how to make the biggest pieces of glass in the world for architectural use,” Jobs said. “And we want to make the glass specifically for this building here. We can make it curve all the way around the building…It’s pretty cool.”

Steve Jobs last public appearance was to introduce and propose the new Apple campus to the Cuppertino City Council.

The campus will open in 2015. For now, you can see blueprints of the new Apple Campus. Apple is considered the most valuable company in the world. App development for Apple iDevices is a booming business as Apple continues to surge forward by innovating with the iPhone 5 and iPad 3. It will be exciting to see what new inventions come out of this new campus.

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posted by DMA Jordan in Apple,News Blog and have No Comments