DMA Central

THE OFFICIAL COMMUNITY FOR DIGITAL MEDIA ACADEMY

The Apple Garage

It resembles most homes in suburban Los Altos. But the modest ranch style house at 2066 Crist Drive is a historic place—and hallowed ground for any Apple Computer follower.


Edison had his lab; modern inventors Jobs and Wozniak started Apple in the garage of this Los Altos house.

This was the boyhood home of techno-genius Steve Jobs. It’s also where he and partner Steve Wozniak kick-started the global revolution in personal computing by inventing the first Apple computer in the garage of the California home in 1975.

The Home Business
The “Apple Garage,” as it’s commonly known, was actually the second place where the start-up made computers. The first fifty Apple 1 computers were constructed in a spare bedroom at the house (which had an original street address of 1161 Crist Drive, when Los Altos annexed the land from the county during the mid-80s, the address was changed).

Jobs and Wozniak set up shop in the garage after the first batch of Apple computers were purchased by Paul Jay Terrell’s Byte Shop (for $500 apiece). And just as the Apple Computer company was much simpler during those start-up days, so was the product Jobs and “Woz” were creating; the first Apple 1 was just a circuit board.

The computer had no case, no keyboard and no monitor—which were purchased separately. These were the days when people were just learning computer programming and what computers could do.


Jobs and Wozniak in the early days of Apple. Back then there were only three employees in the struggling company.

Origins
The original Apple company was not strictly a two-man enterprise. Both Jobs and Wozniak were working day jobs at the time—Wozniak at Hewlett-Packard and Jobs at Atari. Another Atari engineer, Ron Wayne, was the third employee.

Because Apple’s early days were rocky and required multiple loans to keep the struggling company afloat, Wayne eventually doubted the venture and resigned his 10% share for $800. (Had he kept his stock, it would have been worth over 36 billion dollars today.) Wayne told interviewers, “I have never had the slightest pangs of regret, because I made the best decision with the information available to me at the time.”

The rest of the story has become modern folklore, Apple moved to bigger quarters and started to build on it’s success in the 1980′s. Eventually Steve Jobs was driven out of the company he and Wozniak had created in 1985. Jobs eventually returned to Apple and lead it to its current glory as the most-admired manufacturing company in the world.


The first Apple 1 prototype, complete with homemade cabinet. Built in a humble garage…this unit now resides in the Smithsonian.

But once upon a time, it was only two guys working in a humble garage, trying to build a dream. “It was just the two of us, Woz and me,” Jobs recalled during a mid-90s return visit to 2066 Crist Drive. “We were the manufacturing department, the shipping department…everything.” It’s a story that’s sure to wow film audiences, just as it continues to inspire young peope who want to learn to create iPhone apps – or any technology for that matter.

SIGN IN TO LEAVE A COMMENT -or- SHARE THIS ARTICLE WITH OTHERS:

[Bloglines] [del.icio.us] [Digg] [Facebook] [Furl] [Google] [LinkedIn] [Mixx] [MySpace] [Newsvine] [Propeller] [Reddit] [Squidoo] [StumbleUpon] [Twitter] [Email]
posted by Phill Powell in Apple,News Blog and have No Comments

Apple Co-Founder Steve Wozniak: Remembering Steve Jobs

In 1975, Steve Jobs worked for Atari. That year, the up-and-coming tech wizard was assigned the project of designing a prototype for a video game called Breakout. That’s right. Believe it or not, Jobs played a part in the history and development of Breakout, one of Atari’s earliest classics.


Steve Jobs (left) and Steve Wozniak (right), at Atari (left photo) and a few years later at Apple Computer (right photo).

For the project, Jobs was asked to design the prototype. He was offered $750, with the incentive of an extra $100 for each chip that was worked out of the design. Jobs had four days to complete the task.

A Tech Breakout 
Jobs’ friend, Steve Wozniak (the other Steve), worked at Hewlett-Packard (HP) at the time. “Woz,” as Jobs called him, made compact designs with a small number of chips. Jobs thought the two could work together on the hardware design and split the $750. Wozniak got to work. But instead of sketching out a design (as was common for the time), Woz made his by interpreting the game simply from the description.

To save on parts, Wozniak  (who was way ahead of day) used tricks that most engineers couldn’t understand. But after not sleeping for 4 days and eliminating 50 chips from Jobs’ original design, Woz met the deadline. Although his design was ultimately not used because of its complexity, the project built the foundation for a working partnership that would change the world.

Creating Apple
On April 1, 1976, Steve JobsSteve Wozniak and Ronald Wayne formed Apple with an idea. They would create and sell a personal computer kit called the Apple 1. Wozniak built each Apple 1 by hand and the kits were later unveiled to the public at the Homebrew Computer Club. But the very first Apple wasn’t even something you would consider as an “Apple Computer” by today’s standards. In fact, it was just a motherboard; it came with no keyboard or monitor.

The Apple I computer went on sale in July 1976 and was sold for $666.67 (that’s $2,572 in 2011 dollars). As he would later recall, Woz came up with that price, “Because I like repeating digits.”

Steve Wozniak speaks of his friend Steve Jobs’ passing and the early days of Apple.

Steve Woniak is still actively involved in the tech community – and even though he doesn’t work full time for Apple Inc., he still receives a paycheck from the company. In 2001, he co-founded  Wheels of Zeus (WoZ) to create wireless GPS technology that would, “Help everyday people find everyday things.” He had reconnected with Jobs in recent years and the two remained friends until Jobs’ death in October 2011.

Today, high school kids are learning app development with a mind toward creating the future. They’re the next generation of Steve Jobs and Steve Wozniaks. And someday they may also look back fondly on the friendships and amazing memories they made over microchips.

SIGN IN TO LEAVE A COMMENT – or – SHARE THIS ARTICLE WITH OTHERS: 

[Bloglines] [del.icio.us] [Digg] [Facebook] [Furl] [Google] [LinkedIn] [Mixx] [MySpace] [Newsvine] [Propeller] [Reddit] [Squidoo] [StumbleUpon] [Twitter] [Email]
posted by Vince Matthews in Apple,News Blog and have No Comments

Steve Jobs Dead at 56

Steve Jobs, the ever-present visionary who drove Apple to become the most respected company in the world, has died at the age of 56. His death comes just weeks after resigning as the CEO of Apple for health reasons.


Jobs, in this mid-80s photo, brought Apple back from the brink of bankruptcy and turned it into one of the most successful companies on earth. Only Exxon Mobil Corp. is worth more.

Steve Jobs was the Walt Disney of our era and like Disney, he transformed an industry – the technology industry. First with computers, then with music players and cell phones. “He taught all of us how to transform technology into magic,” said John Sculley, Apple’s chief executive in the mid-1980s.

The Genesis of a Genius
Steve Jobs was born in San Francisco, California, on February 24, 1955, to Syrian immigrant Abdulfattah John Jandali and Joanne Schieble, but he was given up for adoption. As an adopted child he lived a normal childhood, attending high school in Cupertino, California, where Apple is headquartered.

Jobs graduated in 1972. He attended Reed College in Oregon, but dropped out after one semester. He would remain on campus for another year, taking the occasional calligraphy class – this would later inspire his ideas for multiple fonts on the Mac. In 1974, Jobs returned to California and took a job with a videogame company called Atari. At Atari, Steve Jobs met Steve Wozniak – the two would go on to invent the first Apple computer. The rest, as they say, is history.


Apple placed the following message on their website to announce the news. Send your memories and condolences to rememberingsteve@apple.com.

The End of an Era
The path for Jobs and Apple would prove to be full of obstacles, but Jobs would ultimately triumph. After being booted from the company he founded, he would return to Apple and for the last 20 years, he tirelessly drove the company toward mammoth global success. In the mid 2000s, Steve Jobs was diagnosed and treated for pancreatic cancer. In 2009, he took a six-month medical leave from Apple, but cancer was still ravaging his body and caused Steve Jobs resignation from Apple. Jobs leaves behind a wife and four children.

Steve Jobs’ life and legacy will live on. He will continue to inspire those who follow him. As he told a group of Stanford graduates in 2005, “If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.”

SIGN IN TO LEAVE A COMMENT – or – SHARE THIS ARTICLE WITH OTHERS: 

[Bloglines] [del.icio.us] [Digg] [Facebook] [Furl] [Google] [LinkedIn] [Mixx] [MySpace] [Newsvine] [Propeller] [Reddit] [Squidoo] [StumbleUpon] [Twitter] [Email]
posted by Vince Matthews in Apple,News Blog and have No Comments

Steve Jobs: His Achievements and Legacy

He is the Walt Disney for our age. In that Walt Disney truly turned cinematic arts into an entertainment industry, Steve Jobs has turned technology into a catalyst for invention and human connection.


A man like this only comes around once in a generation.

Without a doubt, Steve Jobs has done more than any other person to impact technological change and its advancement. Steve Jobs resignation letter to Apple sent shock waves through the tech community. And at the same time, it prompted comments from fans and business associates alike.

Words like “genius,” “innovator” and “visionary” were used to describe the co-founder of the most valuable and most admired company in the world. And like Walt Disney, Steve Jobs came from meager roots, to not only build an empire but innovate an industry.

The Man In Black
Forty years ago, Steve Jobs looked nothing like the skinny guy in the black turtleneck that people have come to know as Apple’s CEO. He was a college dropout with a thick mop top and an affection for calligraphy. In those days some may have even called him unmotivated: He quit one of his very first gigs – a job designing video games for Atari – to backpack around India. But he was very motivated, and those experiences Jobs would say years later shaped him as a person. “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.”

In the early days of Apple, Jobs walked to meetings barefooted, and saw computers as much more than just machines. He was very much a driver of the “think different” mentality. In his Stanford University 2005 commencement speech, Jobs said, “You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

Steve Jobs was born February 24, 1955. He was given up for adoption and grew up in a quiet little Northern California valley town called Cupertino. As a teenager, he tracked down the phone number for William Hewlett, the president of Hewlett-Packard. Jobs simply wanted a few parts for a school project. Mr. Hewlett was taken by the young man’s attitude and gladly sent over the parts, along with an offer for a summer job at HP.

The Genesis of Apple
At HP, Jobs became fast friends with a co-worker, Steve Wozniak. Wozniak impressed Jobs, “He was the only the only person I met who knew more about electronics than me,” Jobs would later say. They would soon form a company together and in the garage of Jobs’ parents home at 2066 Crist Drive in Los Altos, they built the first Apple Computer in 1976. This was the same year Microsoft started making software. By today’s standards, the machine, which sold for $666.66, practically came from the Stone Age: It came with no keyboard or monitor, and customers had to put it together themselves.


The garage where the very first Apple computer was made. 

The following year Jobs and Woz introduced the Apple II at the very first West Coast Computer Faire. The machine which featured a mouse and monitor let users control it by clicking on graphics instead of writing text – the first shot in the computer revolution had been fired.

Introducing the Mac & Saying Goodbye to Steve
“When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there,”Jobs told Newsweek in 2006. “But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions.”

For Steve Jobs, that “elegant solution” was Apple’s groundbreaking Macintosh computer. Launched in early 1984, the Macintosh was a computer that Jobs (a multimillionaire by age 30) wanted for himself.

http://www.youtube.com/watch?v=OYecfV3ubP8

The Macintosh was introduced to the world via this now-iconic, Orwellian-inspired Super Bowl ad. 

The machine sold well, but Jobs butted heads with other high-ranking executives at the company he built and in 1986 he was shown the door. The event would become a life-changing experience for Jobs. He reflected it on it during his speech to Stanford graduates in 2005. “I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful-tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick.”

The NeXT Step
After he was ousted from Apple, Steve Jobs spent the next 10 years doing what he liked to do best, developing incredible technology. In 1988 he launched the NeXT Computer. This was the computer that hosted the world’s first web server software, and was also used to write the first web browser. The NeXT Computer also had the distinction on being the first computer to act as a web server for the Internet.

The cube-shaped computer had a quaint 256MB storage capacity and sold for $6,500, in 1988. It was adored by hobbyists but shunned by the average consumer. During this same period, Jobs also bought a struggling computer animation company called Pixar from George Lucas (he still sits on its Board of Directors).


Steve Jobs in 2001, introducing the iPod. 

In 1996, Apple bought NeXT and Steve Jobs was brought back into the Apple fold. He returned to the company he founded, but Apple was struggling in the marketplace and without direction. This was the emerging age of PC gaming, and then Apple computers were considered best used as tools for artists and magazine publishers.

Jobs was back running the company in less than a year, and four years later he was standing before a small audience introducing a device called the iPod. The tiny white music player turned the music world upside down, and marked the start of Apple’s comeback and massive growth. For the next decade, when Steve Jobs took the stage he blew audiences and the tech industry away.

In 2003, with iTunes. In 2006, with the MacBook. In 2007, with the iPhone. In 2010, with the iPad, and most recently, in 2011, with the iCloud and Apple’s new space age business complex.

A Dollar & A Dream
Steve Jobs will be remembered for many things: his ability to inspire a religious-like following, his skill as a pitchman, his “one more thing.” He sold people on ideas, his vision for tomorrow, and technology that truly made the future come to life in present day. He also did it on an annual salary of $1.

Money didn’t matter to Steve Jobs, who seemed truly happy when he was at Apple. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do,” he told the Stanford graduates in 2005.


Steve Wozniak and Steve Jobs at work on the very first Apple computer.

Steve Jobs doesn’t give many interviews, but he did sit down with Walter Isaacson for his first (and most likely, only) authorized biography, which is scheduled to be published by Simon & Schuster in November. Even Jobs seems mindful of his legacy considering his health (he was diagnosed and treated for pancreatic cancer in the mid 2000s, and his recent resignation from Apple would indicate his health is, sadly, not improving).

Jobs, now 56 and married with four children, had a liver transplant in 2009 when he took a six-month medical leave from Apple. His obituary has been accidentally published by more than one wire service.

The Renegade
Jobs has always been a renegade. According to The Wall Street Journal, he once famously said, “It’s more fun to be a pirate than to join the navy.” And like a pirate, maybe he’s looking for one last port to pillage before he sails into the sunset. We don’t believe treasure is what Steve Jobs is focused on now: Apple has more than $70 billion in cash reserves and has recently overtaken Exxon to become the world’s most valuable company.

As Steve Jobs turns toward the sunset, he continues to inspire generations, and we have to believe that’s truly what he always intended. “If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.”

We wish you the best, Steve, and thanks for the inspiration.

SIGN IN TO LEAVE A COMMENT – or – SHARE THIS ARTICLE WITH OTHERS:

 

[Bloglines] [del.icio.us] [Digg] [Facebook] [Furl] [Google] [LinkedIn] [Mixx] [MySpace] [Newsvine] [Propeller] [Reddit] [Squidoo] [StumbleUpon] [Twitter] [Email]
posted by Vince Matthews in Apple,News Blog and have No Comments