DMA Central

THE OFFICIAL COMMUNITY FOR DIGITAL MEDIA ACADEMY

San Diego – Great Surf, Amazing Amusement Parks and Acclaimed Filmmaking Summer Camp

Digital Media Academy’s Computer & Filmmaking Summer Camp at the University of California at San Diego is the premier digital media summer camp experience. Student campers learn about today’s most innovative media technologies through professional, hands-on instruction. Campers also get to sample student life at one of the nation’s most scenic college campuses.

Surf Not Only the Web, But The Pacific, Too!
At UCSD Surfing & Filmmaking Summer Camp, you’ll ride the waves during prime surfing hours, then edit the footage you’ve shot using state-of-the-art software and hardware. This summer be surfing the Pacific…instead of just surfing the Net – and don’t worry, you’ll be able to do that, too.


Starting next week, the surf’s up in San Diego!

This summer, DMA campers at UCSD will not only be surfing but exploring film production, game, web & app design, robotics, 3D character modeling & animation, and more. Leading industry innovators teach the courses, and the instruction is world-class and geared toward individual skill levels.


Future video game designers create levels using the Unreal Development Kit on new Apple iMacs.

Seeing San Diego
Ideally situated just minutes away from the Pacific Ocean and some of the most gorgeous beaches in the nation, UCSD offers amazing weather almost entirely year round. The campus is also located near world-famous attractions such as the San Diego Zoo, Sea World, Coronado Island and Legoland. San Diego offers great opportunities for family fun.

San Diego is easy to access using the quick-moving freeways. Explore the Gas Lamp District downtown, take in a baseball game at a Major League stadium. The possibilities are endless.

The San Diego Zoo has more than 4,000 animals, representing over 800 species. It is also one of the few zoos in the world that houses the giant panda. Opened in 1952, the zoo even has its own Safari tramway cars that glide above the park. Famous animator Chuck Jones (who created Bugs Bunny and most of the other classic Warner Bros. cartoon characters) often came here to sketch the animals.


Taking in the view from the world-famous San Diego Zoo Safari tramways.

Sea World was originally conceived as an underwater restaurant. It opened in 1964 with a few dolphins, sea lions and two saltwater aquariums. The park hosted 400,000-plus visitors in its first year of operation. It’s now one of the most popular theme parks in the U.S. with one of the park’s most famous residents being a beloved whale named Shamu.

LEGOland in Carlsbad features LEGO-like recreations and LEGO-themed rides and attractions. A new Star Wars area has received great reviews.

Old Town San Diego was founded in 1769. It’s the site of the first European settlement in California.


The beautiful Hotel Del Coronado on Coronado Island was the premier west-coast resort of its day; it still draws followers from all over the world.

Coronado Island is home to the Hotel Del Coronado. It was here that they filmed the Marilyn Monroe classic Some Like It Hot.

You can take in these great sites with the entire family before or after the DMA experience at UCSD. Summer’s great, but you have to make it last. The best way to do that is to make summer count, by helping your child make the most of his or her talents and interests. Digital media summer camps at UCSD offered by Digital Media Academy give student campers the competitive advantage they need to pursue the careers of their dreams. Space is still available in DMA’s UCSD program, so register today for the summer camp experience of a lifetime!

Founded more than a decade ago by Stanford University technology educators, Digital Media Academy has locations at universities across the U.S. and Canada. With an acclaimed curriculum, top-of-the-line hardware and software, and professional instructors, DMA delivers the ultimate summer camp experience.

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Adventures: Kids Learn Web Design and Flash

I’m Ben Jaffe, one of the instructors for Digital Media Academy’s Adventures Program. I teach Game Design and Web Design.

I love teaching Web Design to 9-13 year olds. One of the best parts about DMA’s Adventures Web Course is the software we use. We teach the kids how to use Adobe Photoshop, Flash and Dreamweaver. We use Photoshop to create and modify graphics, and we take some of these graphics into Adobe Flash to add movement to them. Finally, we use Dreamweaver to build a full website and upload it so they can share it with friends and family.

We see Flash files everywhere on the web. YouTube uses a flash player, and most web banners and online games are created with Flash. Dreamweaver is used to build and manage websites of almost any scale. Photoshop is used for image modification and preparation. Virtually every image in every print publication has been modified with Photoshop. It is even used to prepare graphics for videos!

Our students learn how to use the same tools that the pros use. Photoshop, Flash, and Dreamweaver are the industry standards for graphics, animation, and site design. After taking our course, many students continue using the software to create websites and media. Middle schools and high schools often have a few licenses of the software. Knowing these applications gives anyone a distinct advantage in the job market.

When I first learned about Photoshop, I was in 9th grade. I took a multimedia class, and we covered Photoshop in moderate detail. There suddenly were so many possibilities open to me, and so many fun projects to work on. I impressed my family by creating realistic-looking photo compositions, and eventually made my way into video. Now, I do graphics, animation, video and audio work as a profession. It only took that brief introduction to pique my interest. The seed was planted. But the job I enjoy most is teaching, because in every class, there is a chance that one kid might latch onto what I teach them, and blossom.

I hope to see you this summer at DMA!

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