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Why Did Steve Jobs Wear a Black Turtleneck?

Apple’s former CEO was recognized as a technology innovator. He reinvented media distribution, and pioneered technology with products like the iPhone 4S and iPad. But what Steve Jobs was not known for was his fashion sense.


Steve Jobs in Paris in 1998, introducing the new iMac.

Unlike his hi-tech hardware, Steve Jobs stuck to routine fashion –  like a black turtleneck, Levi’s 501 jeans and New Balance sneakers. But Jobs didn’t always dress that way; in the 1980s he sported bowties and even vests.

Image Conscious
In the late 1990s, Steve Jobs started wearing black turtlenecks and sneakers. The outfit would ultimately make him the most recognizable CEO in the world. At times his plain and predictable look was parodied on Saturday Night Live and even The Simpsons, but Apple’s famous co-founder probably would have never adopted his trademark outfit if his employees hadn’t rejected the corporate uniform he wanted them to wear.


Pixar paid tribute to Steve Jobs with this image featuring Woody, Wall-E, Buzz Lightyear and other famous Pixar stars dressed in Jobs’ signature black turtleneck.

In Walter Isaacson’s new authorized biography of Steve Jobs, Jobs revealed to Issacson in an interview before his death how the late Apple CEO developed his trademark look. The new book (which releases October 24) is the culmination of forty interviews that were conducted with Jobs over a two-year period. The book is also said to include  interviews that took place just weeks before Jobs’ death on October 5.

From Issacson’s book, courtesy of Gawker:

On a trip to Japan in the early 1980s, Jobs asked Sony’s chairman Akio Morita why everyone in the company’s factories wore uniforms. He told Jobs that after the war, no one had any clothes, and companies like Sony had to give their workers something to wear each day. Over the years, the uniforms developed their own signature styles, especially at companies such as Sony, and it became a way of bonding workers to the company. “I decided that I wanted that type of bonding for Apple,” Jobs recalled.

Sony, with its appreciation for style, had gotten the famous designer Issey Miyake to create its uniform. It was a jacket made of rip-stop nylon with sleeves that could unzip to make it a vest. So Jobs called Issey Miyake and asked him to design a vest for Apple. Jobs recalled, “I came back with some samples and told everyone it would great if we would all wear these vests. Oh man, did I get booed off the stage. Everybody hated the idea.”

In the process, however, he became friends with Miyake and would visit him regularly. He also came to like the idea of having a uniform for himself, both because of its daily convenience (the rationale he claimed) and its ability to convey a signature style. “So I asked Issey to make me some of his black turtlenecks that I liked, and he made me like a hundred of them.” Jobs noticed my surprise when he told this story, so he showed them stacked up in the closet. “That’s what I wear,” he said. “I have enough to last for the rest of my life.”

Wholly Original
While Steve Jobs may have been seen as a fashion oddball, his style was called ”wholly original” by acclaimed designer Ralph Rucci. No matter if you were a fan of his style or not, he certainly was an original.

More insight into the life of Steve Jobs will be revealed with his first and only biography, which hits stores in October.

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posted by DMA Jordan in Apple,News Blog and have No Comments

Old Pixar Footage Discovered: First Appearance of 3D Computer Animation

Newly found lost Pixar footage shows the origins of the computer animation studio. The discovered footage doesn’t feature any cute robots or toy cowboys. Instead it shows some of the first film experiments in 3D computer-based animation – experiments that would help launch the the world’s foremost computer animation studio, Pixar.


The seeds of computer 3D animation. The footage was incorporated into the 1976 film Futureworld, which was the first movie to use 3D computer animation.

The experimental archival footage dates back nearly 40 years ago to 1972, when Univ. of Utah grad student Ed Catmull (who now oversees Pixar’s and Walt Disney’s Animation Studios) and a partner filmed a few basic examples of 3D computer animation. The clips show a 3D hand, face and working heart, all mapped with polygons.

Pixar Presents
Pixar has dominated the box office during the last two decades. A quick list of Pixar’s successes includes modern classics such as the entire Toy Story trilogy (1995, 1999, 2010), Finding Nemo (2003), The Incredibles (2004), Cars (2006), Ratatouille (2007), WALL-E (2008) and Up (2009). Pixar’s films have earned more than $6.3 billion worldwide, and the studio’s average feature makes $602 million. Toy Story 3, on the other hand, is now considered the highest-grossing animated film of all time, grossing more than $1 billion.

Pixar’s films have received critical acclaim as well. The studio has won 26 Oscars, including six Academy Awards for Best Animated Feature. Two of its animated features (Toy Story 3 and Up) were considered so good that they even transcended the Animation category and were nominated for Best Picture.


Up won the Oscar for Best Animated Feature, and was even nominated for Best Picture.

Before those masterworks started appearing on the animation landscape, Pixar was first represented by three short computer-animated films that were produced in the early 1990s. Back then, the closest thing to a “star” that Pixar had was Luxo, an animated desk lamp that showed more personality than many animated creatures of the day, despite Luxo’s lack of facial features.

These early “shorts” were a revelation to animation fans of the day, and pointed the way to today’s 3D animation. The look of the animation was perfectly clean, the backgrounds were richly detailed, and by then, Pixar had mastered its system of interpolation, so character motion was energetic but smoothly rendered.

3D Animation Origins
The newly posted video predates Luxo by a good two decades, and looks as primitive as Walt Disney’s early animation experiments. Shot in a grainy black and white, the video shows several examples of polygon-based 3D animation, each containing a few movements and motions to give a hint of what could be achieved.

The first clip shows a plaster hand which has been mapped with polygons. Then we see the hand rotate. Other clips show 3D faces, as well as the simulated workings of a heart valve. The clip contains no narrative audio—just a jazzy rendition of the classic song “Stardust,” and the video image (which started out on primitive 8mm film) shows it age and the original medium. Nonetheless, this brief film is a historic document that capably predicted the coming tidal wave of 3D computer animation.


Pixar’s first starring “character” was Luxo. The lamp is incorporated into Pixar’s logo.

Pixar has been turning out blockbusters for years, but how do they do it? How do they manage to make every film a hit? When the people of Pixar sit down to plan their next film, it’s an incredibly creative process that involves numerous steps. Pixar’s process includes brainstorming, developing a script and then actually shooting the action. If you’re interested in making the next Toy Story, start learning 3D animation skills now…because the future is computer-animated.

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posted by DMA Jordan in Art & Animation,News Blog and have No Comments