DMA Central

THE OFFICIAL COMMUNITY FOR DIGITAL MEDIA ACADEMY

DMA Instructor Marcus Duvoisin: Only Spiderman Has More Web Experience

Courses: Graphic Design, Beginning & Advanced Photoshop, 2D & 3D Video Game Creation

DMA Instructor: Marcus Duvoisin

Education: San Francisco State University; San Francisco, CA (Marketing Major, focus on New Media Design)

Professional Portrait: Web designer. Marcus started early – learning web design while still in middle school. By the time he was in high school, he already had a huge slate of professional clients Marcus owns his own web design firm, Genuine Web Design and provides design services for a variety of different companies, including www.extremenewzealand.net. A skilled and in-demand instructor, he teaches Adobe Dreamweaver, Flash, Photoshop, HTML and CSS.

DMA Campus: Stanford University

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Spinning Webs Since Childhood
Every artist has a favorite medium for their style and talent. For DMA Instructor Marcus Duvoisin, his canvas is a web page. He’s been building his own web sites since he was fourteen years old. Marcus and his friends designed web sites related to their hobbies and interests at the time, which included skateboarding, music and video games. Back then, programming and designing software were less intuitive than today. And there were no computer camps to guide budding web designers.

“We coded in HTML/CSS and used applications like Adobe Dreamweaver, Photoshop and Flash,” he remembers. “It was hard to learn on our own and we spent a lot of long nights troubleshooting. Having a teacher by our side would have definitely helped! But technology camps like Digital Media Academy didn’t really exist back then…so we had to spend the extra hours trying to figure out solutions on our own.”

At that time, creative teens with an interest in web design often had to make their own way. Luckily, Marcus didn’t have to look any further than his own father, a technologically advanced dad who had mastered the fundamentals of online design around the same time. “My dad taught me web design basics and with constant practice, I have developed a strong base of skills.” Marcus has also developed his professional skills by working side-by-side with professional experienced designers.


Kids love Marcus’ energy and excitement.

Marcus continued learning and building sites. By the time he was in high school, a local start-up company asked him to design a simple company web site.

Taking it to The Next Level
“I remember being really nervous about whether or not I could accomplish the task,” he says, “It turned out it wasn’t all that different than designing web sites with my friends.” The site he designed was a huge hit with the company and the client then recommended Marcus to other businesses. Soon he was designing enough web sites to pay his way through college, and he credits the experience for opening up career opportunities.

Now Marcus is running his own company – Genuine Web Design, which includes a roster of great clients that count on his expertise to establish their online presence. Marcus also maintains those web sites, refreshes the content and provide periodic redesign. In 2010 Marcus was selected to work with Google to help improve Google rankings for his client Demandforce. “This experience provided me with many tools and techniques for expanding my knowledge about Internet marketing.”

In addition to his successful career in web design, Marcus also teaches for Digital Media Academy during the summer at DMA’s Stanford University campus location. This year he’ll be teaching Graphic Design & Arts, as well as 2D & 3D Video Game Creation.


“DMA’s hands-on training provides the building blocks for a career in technology.”

“I enjoy everything about DMA’s summer camp experience: the kids, the fun, the cafeteria cuisine, and (especially) teaching kids design skills that they show their parents at the end of the program. If I could make DMA summer camp my full-time job for the rest of my life, I would.”

Marcus also teaches 2D & 3D Video Game Creation. Like all DMA instructors Marcus’s has professional credentials and real-world experience. To learn more about DMA’s programs and instructors visit Digital Media Academy.

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posted by Phill Powell in Featured,News Blog,Web Design and have No Comments

DMA Summer 2009 is Underway!

We are now in our third week of summer 2009! As of this week, we have four locations up and running across the country, including Stanford University, University of Pennsylvania, UCLA and The University of Texas at Austin. The University of California at Irvine ran for two weeks, June 22 – July 3, focusing on filmmaking courses for both teens and adults. Next week, four more locations will be launched, including Brown University, UC Berkeley, UC San Diego (UCSD) and our first ever international location, The University of British Columbia in Vancouver.

DMA students include adults, teens and kids as young as seven years old. At each age group, a variety of courses are offered, including movie making, video game creation, robotics, animation and web design. Summer 2009 also features several new courses, including Adventures in Cartoon and Comic Creation for kids ages 9-13 and Junior Adventures in Digital Art and Movie Making for kids ages 7-9. Among our new teen courses is the very popular Music and Video Production course, taught in conjunction with the John Lennon Educational Tour Bus. Students in this class use the latest audio, video and music gear to create their own songs and music videos! Stay tuned for more features on each of these new courses!

All DMA courses are project based, so students are going home every Friday with their very own portfolio of project work. In the coming weeks, we will feature many of these projects, as well as profile some of the students whose creativity is filling college campuses nationwide!

All courses are taught by professionals with classroom teaching experience and/or experience in the industry, so students are learning from the “masters” themselves! Please check out our instructor biographies to learn more about our teaching staff.

Spots are still available at several locations. Please call 866-656-3342 for course availability!

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posted by Margaret Lim in News Blog and have No Comments

Camp Fairs Raffle (Drawing #2) Winner Announced!

Announcing the Second DMA Camp Fair Free Tuition winner!

Congratulations to Darryl Sanjeant (Dominic) for winning the raffle for free tuition to the Digital Media Academy from our second round of camp fairs! Dominic can choose from our many great courses.

DMA attends many camp fairs across the country. Attendees are able to enter their name for a chance to win a free summer camp course by Digital Media Academy.

summer camp fair

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posted by Lara in News Blog and have No Comments

A Closer Look at Adobe Dreamweaver

Hello! I’m Ben Jaffe, one of the instructors for Digital Media Academy’s Adventures Program. I want to give you a closer look at Adobe Dreamweaver CS4. We use Dreamweaver for creating the web site layout in our Adventures Web Design class.

Dreamweaver is what we call a “WYSIWYG Editor” (stands for “What You See is What You Get”). This means we get to see our design as we create it. Before tools like Dreamweaver, we had to write HTML markup to create web sites, and didn’t get to manipulate it graphically. Here’s the Design view in Dreamweaver:

dreamweaver-design-view

The Properties bar (across the bottom) is where we set up links, text styles, bold, italics, and change the sizes of items like images and tables. The panes on the right are for managing files, uploading to our website, and managing the CSS. When we edit in Design View, Dreamweaver is actually writing the HTML code for us.

At the very beginning of the class, we teach the kids some basic HTML. We actually build a simple webpage, coding it by hand! This helps the students understand what is going on behind the scenes, and how to fix things manually if anything goes wrong. It’s good to be able to look at the code to see what’s really going on. This is Dreamweaver’s Code View:

dreamweaver-code-view

That HTML code is what our computers actually download when we are browsing the web. They read the code, and render out a graphical page for us to read.

After covering HTML, we talk about site design, then start on our own websites. As we create graphics in Photoshop, we integrate them into our sites. We also create a Flash animation, and add that to our site. Some students might even build a Flash animation to use as the header. (The header is the bar across the top of the page, with the website’s title).

After we build our site, integrate our graphics, and add our Flash animation, it’s time to test our sites and upload them to the internet. We test the links on our pages to be sure they all work, and upload their web pages to DMA’s web space, for friends and family to see.

dreamweaver-preview-in-safari

After this course, your child will know how to use Photoshop, how to make simple animations in Flash, and how to put it all together into a web site. At the end of the class, the students go home with a web address for their website, and a DVD with all of the original files they used to make their content. This means that if they get access to the software (perhaps through their school), they can continue work on their web site!

I hope to see you this summer!
-Ben Jaffe

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posted by Ben in News Blog and have Comment (1)

Technology at the forefront of Life Long Learning

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Janet Armstrong is a high school teacher at Adrian Wilcox High School in Santa Clara, California. She recently attended CUE (Computer Using Educators), where she learned of DMA. Seeing the importance of technology in today’s world and the importance of keeping up with and teaching the latest technology to her students, she is going to take a DMA course this summer to advance her skills. The following is her views on technology in the classroom:

Schools have seen the need to educate students to make appropriate, efficient, and productive use of available technologies. At the same time they are compelled to reduce the digital divide that exists between higher and lower socioeconomic groups of students, giving them all access to the same tools. Consequently, as the tools advance, educators must be at the forefront of life long learning.

Life long learning is a phrase that has been buzzing around academia for the last decade. It’s a mindset educators must have to stay connected to the ever-evolving technology that seems to grow exponentially each year. Teachers and administrators MUST stay abreast these advances or they will quickly find themselves fossils.

Skills once reserved only for high school students are more appropriate today for middle school students. This has created the opportunity to expose high school students to cutting edge technologies that are fun, interesting and highly engaging. At Wilcox High School in Santa Clara we are opening two new digital media courses that will employ the use of Adobe CS4 products to teach web design, digital image editing, digital storytelling, and publication design. To be a proficient teacher I must become a proficient user of these tools. This summer Digital Media Academy at Stanford will prepare me to be such a teacher. The Introduction to Web Design with Adobe CS4 – Dreamweaver, Flash & Photoshop course will enhance my current skills as I learn the latest version of these programs to design lessons and activities for my students.

Life today is complex and diverse. As never before, communication involves the constant use of visuals, sound, and action. The digital age is here and education has the responsibility to prepare our children to use the tools today and into the future. Thankfully, the Digital Media Academy is available to assist with this process.

Janet Armstrong
Adrian Wilcox High School

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posted by Lara in News Blog and have Comment (1)

Camp Fairs Raffle (Drawing #1) Winner Announced!

Announcing the first DMA Camp Fair Free Tuition winner!

Congratulations to Tiffany Miller for winning the raffle for free tuition to the Digital Media Academy from our first round of camp fairs! Tiffany can choose from our many great courses.

DMA attends many camp fairs across the country. Attendees are able to enter their name for a chance to win a free summer camp course by Digital Media Academy.

summer camp fair

 

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posted by Lara in News Blog and have No Comments

Why take a live-instruction web design course?

By Mike Johnson, Lead Web Design Instructor -DMA @ UC San Diego

With so many web sites, video tutorials, books and pay-to-view resources covering just about every aspect of web design, why invest in a week-long instructor-led course? Ask yourself: when was the last time you threaded 40 to 80 hours of focused hands-on study into your busy schedule? Who did you turn to when you hit a snag? Moreover, how did you decide which resources would most effectively equip you to build web presentations for your organization, clients, students or customers?

When you attend Introduction to Web Design wth Adobe CS4 – Dreamweaver, Flash & Photoshop at DMA this summer, not only will you begin to get your head and mouse around these three power tools, your instructor will focus on helping you leverage your existing creative skills and learning style to complete a significant project. DMA instructors purposely schedule one-on-one time during each day to individualize your experience to the greatest extent possible. Two years ago, an accomplished artist and college instructor found herself uncomfortable with Dreamweaver as a creative canvas but she was an Adobe Illustrator expert. We strayed from the script and used Illustrator as her starting point, then easily brought her work into Dreamweaver where she gave it legs for the web. As Adobe continues to integrate its professional applications, students have become better able to approach web design from whatever angle their past experiences bring them. Whatever your background, there is an approach that will work for you. Warning: once you begin enjoying the heft of your favorite digital tools and techniques, you’ll want to spend another week with Advanced Web Design Techniques with Adobe CS4. Click here for course information or register now.

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posted by Instructor in News Blog and have Comments (2)

Bert Corona Charter Schools

Bert Corona Charter SchoolsToday we began the first of three days at the national conference of Computer Using Educators (CUE) in Palm Springs, CA. What makes this conference unique is the opportunity to hear stories from teachers around the country about how technology is changing education and inspiring student success. Today I had the privilege of talking with Ruben Duenas, Principal of the Bert Corona Charter Middle School in Pacoima, CA. Last year, Ruben sent 15 of his top students to DMA at Stanford University, where students took Adventures in Web Design and Flash. This year, Ruben plans to send another group of 15 middle school students to UCLA for Web Design and Flash Animation for Teens. In the meantime, the group he sent last year is trying to fund raise their way back to another DMA class!

Many of these students come from families that would not be able to send their children to a program like DMA without the encouragement and support of the Bert Corona School. Many of these students, in fact, will hopefully be the first in their family to go to college. The DMA experience thus provides a very unique opportunity for these students to experience college life while gaining new skills in a creative environment. The hope is that these young minds will be inspired and will gain confidence through discovering new interests – interests that lead to truly marketable skills. Furthermore, the college campus experience motivates students to work hard and be college-bound. Ruben’s efforts to send students to DMA for a summer learning experience is consistent with the overall mission of the Bert Corona Charter Schools. As their website explains, “the Bert Corona Charter School seeks to close the achievement gap for urban students in grades 6-8 and equip students for academic success, active community participation and life-long learning.”

What I appreciate about Ruben is that he is trying to narrow the achievement gap in several ways. In addition to providing a unique opportunity for low-income families, he is narrowing in on the gender gap as well. In both 2008 and 2009, he has sent more girls than boys, thus painting the picture to these girls that learning about technology is for everyone!

For more information about our presence at the CUE conference, go to a recent post by Phil Gibson.

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posted by Margaret Lim in News Blog and have No Comments

Digital Media Academy's Renowned Summer Camp Offers Spring Special : Summer 2009 Classes For Kids Camps, Teen Camps and Adult Courses

 Digital Media Academy is recognized as the premier summer camp for youngsters, teens and adults. The whole family can enjoy learning the latest digital art and media techniques from top instructors in an encouraging project-based environment using state-of-the-art equipment.

Palo Alto, CA  March 1, 2008 — Digital Media Academy is recognized as the premier summer camp for youngsters, teens and adults. The whole family can enjoy learning the latest digital art and media techniques from top instructors in an encouraging project-based environment using state-of-the-art equipment. The 5-day courses for kids and teenagers can be taken individually or combined for multi-week certifications at prestigious college and university campuses that includes University of Chicago, Stanford University (San Francisco area), Harvard (Boston), George Washington U. (Washington, D.C.), U of Pennsylvania – Philadelphia, Brown (Providence, RI), Dartmouth (Hanover, NH), University of California – Los Angeles (UCLA), UC San Diego, UC Berkeley and more. At DMA, your child will be taught how to design and create video games, movies and websites, while developing lifelong passion and skills that translate directly to careers in design, engineering, computer science, and more.

DMA has something for each member of the family with its diverse offering of courses. Digital Media Adventures summer computer camps cater to ages 7-13, with day and residential camps in robotics, game design, web design, filmmaking and cartoon and comic creation, taught by professionals and teachers with a passion and talent for inspiring young minds.

Learning at DMA Summer Computer Camps and Tech Courses

Teen summer tech courses for ages 13-18 are offered at beginning to advanced levels with an optional residential pre-college experience. New for 2009, DMA has partnered with the John Lennon Educational Tour Bus (www.lennonbus.org) to offer a music and video production course that is sure to attract students from around the world. Adults can take professional level courses in film, web design, photography, animation and more.

What better summer experience than channeling your family’s creativity and passion for video games and technology into an exciting educational experience? DMA is offering a Spring special discount off each 2009 course for everyone who registers by March 31, 2009. Visit www.digitalmediaacademy.org for details.

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posted by Philip Harding in News Blog and have No Comments

Using Training Courses for Art, Web, Film, Print, Marketing : Improving my business!

Written by Artist / Designer Robert S. Lindsey : DMA Alumnus

WOW! I had an amazing and intense learning experience at DMA! From the moment that I stepped onto the Stanford campus I new that this event would change my life forever. Digital Media Academy gave me the ability to create my own website (www.bettermurals.com) and portfolio. After returning for multiple years I have been able to design all my new art on my iMac that I bought through DMA for an amazing discounted price.I don’t wast any time or supplies when I am working on my art due to my expertise with Photoshop and Flash

Last summer I spent a week invested in learning Final Cut Pro and mastering my HD camera so that I can introduce streaming video onto my site with time-laps promos of my murals. This video technique has been a feature that my clients love. Clients can now see how I work, and my company has the professional, impressive edge that I need in this economy.

I actually spend most of my time in front of my Mac. If I am not designing… I am designing. I am also a partner in the very successful marketing and  design firm : www.redefinedesign.com. We specialize in building and maintaing company identities and ongoing branding through various medias: web, print, interactive, promo, etc… Our ground breaking relationship plan is specifically designed and tailored to each client. I am signed up for After Effects courses this summer and we are sending a few of our designers to get some training with DMA’s Pro courses.

Robert Lindsey : Art and Design

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posted by Philip Harding in News Blog and have No Comments