DMA Central


MMOG Trends: Subscriptions are Out, Micropayments are In

It’s something that Apple has known for some time: In increasing numbers, consumers are more willing to pay for digital objects in incremental payments rather than shell out large sums for subscriptions.

Take, for example, MMOGs (massively multi-player online games). A report on MMOG trends by IHS Inc. released this past week revealed games that have adopted micropayment systems for virtual items have fared well against games that are only offered in subscription form, and those same games with micropayment systems are expected to do much better in the years ahead.

Micropayments will represent almost half the revenue for online games in 2015. 

Game Changer
Online games like Facebook’s Farmville have helped publisher Zynga bank more than $830 milion from microtransactions in 2010 (that according to the San Francisco company’s SEC filing in anticipation of going public later this year). On the console gaming front, Xbox Live and Nintendo have already adopted micropayment strategies.

It’s no surprise, really. Gamers buy virtual items as a short cut to empowering their character instead of spending hours grinding away on a quest. Smart game publishers like Zynga also realize that users typically spend more (in some cases, hundreds of dollars) buying virtual goods, than signing up for a $10 to $15 a month subscription fee. Gamers’ tastes are fickle; why commit to a game when you can hop into (and hop onto) something else a few months later?

Zynga recently promoted its games with convenience-store chain 7-Eleven.

Subscriptions and revenue for online games like World of Warcraft dipped in 2010 and are expected to fall more over the next few years. IHS senior analyst Piers Harding-Rolls called it, “an inflection point for the industry.” Microtransactions in general are a hot topic for both current and future online and video game developers. Revenues for 2010 micropayments totalled $1.13 billion. That’s a 24 percent increase from 2009 when micropayments made up $909 million in revenue. And those dollars really add up. As a former U.S. Senator was once quoted during budget negotiations: “A billion here. A billion there. Pretty soon, you’re talking real money.”


[Bloglines] [] [Digg] [Facebook] [Furl] [Google] [LinkedIn] [Mixx] [MySpace] [Newsvine] [Propeller] [Reddit] [Squidoo] [StumbleUpon] [Twitter] [Email]
posted by DMA Jordan in 3D Game Development,News Blog and have Comment (1)

Stanford Summer Camp for kids 6-18

Stanford University’s innovation fuels creativity at Summer Camp !

Spring has sprung here in Silicon Valley, and before you know it, the school year will come to a close. We’re thrilled about Digital Media Academy’s summer camp lineup at Stanford and hope your 6-18 year old will join us for a week or two … or more!

Digital Media Academy offers both residential sleepaway and day summer camp options on Stanford’s picturesque campus, just minutes from downtown Palo Alto, in the heart of innovative, dynamic Silicon Valley. Whether you’re local, hosting grandchildren, or bringing the family out for a visit, Stanford University is the ideal location for US summer camps to explore filmmaking, game design, web design, photography and all the creative digital arts.

While the kids are soaking in the Stanford University summer camp experience, and learning to create visual effects for future careers with Avatar 6 or World of Warcraft, you’ll have prime access to all the Bay Area has to offer – San Francisco Giants or Oakland A’s baseball, Wine Tours in Napa Valley and the Santa Cruz Mountains, and beaches in Santa Cruz, Half Moon Bay, and Marin County.

As we’re an Apple Authorized Training Center, you can explore Digital Media Academy’s adult classes at Stanford University, regardless of whether you’re a seasoned pro or avid hobbyist.

One of our Stanford University summer camp instructors, Melanie Levy, is a professional documentary filmmaker and video producer. She recently reflected on the broad diversity of previous Digital Media Academy students, and she’s excited to guide this summer’s aspiring filmmakers through the documentary process.

Simply click here:  Stanford University Summer Camps to see class availability and instructor bios at Stanford. We look forward to meeting you and teaching your child this summer!

[Bloglines] [] [Digg] [Facebook] [Furl] [Google] [LinkedIn] [Mixx] [MySpace] [Newsvine] [Propeller] [Reddit] [Squidoo] [StumbleUpon] [Twitter] [Email]
posted by DMA Jordan in News Blog and have No Comments